Erika Strum Silberstein

President, Wine Enthusiast Commerce Wine Enthusiast

Last Reviewed: September 27, 2026

Executive Summary

Erika Strum Silberstein is President of Wine Enthusiast Commerce. It is the retail side of Wine Enthusiast Companies, the family-owned business her parents, Adam and Sybil Strum, founded in 1979. The division runs the Wine Enthusiast catalog, wineenthusiast.com and wineexpress.com. She has worked at the company for almost twenty years. She joined as a manager, became Vice President of Marketing and Chief Strategy Officer, and took over the commerce business in 2021, when she and her sister Jacqueline were each promoted to run one half of the company. In late 2025 she opened Wine Enthusiast’s first physical store, in SoHo, 46 years after the company was founded.

Career Highlights

• President of Wine Enthusiast Commerce since June 2021, with responsibility for the Wine Enthusiast catalog, wineenthusiast.com and wineexpress.com.
• Opened Wine Enthusiast’s first brick-and-mortar store, a 1,465-square-foot shop at 27 Greene Street in SoHo, announced in December 2025.
• Previously Vice President of Marketing and Chief Strategy Officer, after rising from manager and director roles inside the company.
• Came to the business from search engine optimisation, and has worked in SEO strategy, email marketing, user experience and social media.
• Holds an MBA from NYU Stern and the WSET Advanced certification in wine.

Professional Journey

Strum Silberstein studied business and sociology, with a minor in French, at Tulane University and graduated in 2005. She worked at a search engine optimisation agency and then joined her family’s company. Over the next fifteen years she rose from manager to director to Vice President of Marketing and Chief Strategy Officer. Along the way she took an MBA at NYU Stern and the Wine & Spirit Education Trust’s Advanced certification. Her work was mainly digital: SEO, email marketing, user experience and social media.

In June 2021 Wine Enthusiast Companies split its leadership into two parts. Jacqueline Strum became President and Publisher of Wine Enthusiast Media, which includes the magazine. Erika became President of Wine Enthusiast Commerce, running the catalog, wineenthusiast.com and wineexpress.com. The company said each sister would carry bottom-line responsibility for her own division while they worked to bring the two sides of the business closer together. It also said she would lead a three-year growth strategy for commerce.

Her most visible move since then has been a physical store. In December 2025 the company announced Wine Enthusiast NYC, a 1,465-square-foot shop at 27 Greene Street in SoHo, designed in-house and built with Leap Commerce. “This store represents the next chapter of Wine Enthusiast,” she said. She explained that customers want guidance, and that a shop gives them something they can touch alongside the online store. She told West Side Spirit that customers had needed to see the products in person, and that people were buying more large wine fridges there than she had expected. The company now describes itself as a family-owned Certified B Corporation.

Education

Tulane University

Undergraduate degree, Business and Sociology, minor in French, 2005

New York University, Stern School of Business

MBA