Dan Fleetwood

President, Research & Insights QuestionPro

Last Reviewed: September 27, 2026

Executive Summary

Dan Fleetwood is President of Research and Insights at QuestionPro, the online survey and research software company founded in Seattle in 2005, where he plays a key role in defining the research technology the company builds for market researchers. He came up through the research industry itself, working at Informa and Pacific Market Research before joining QuestionPro, and has become one of its public voices: he hosts the Happy Market Research Podcast, which QuestionPro bought in 2025, and sits on the coordinating group of ESOMAR’s AI Task Force.

Career Highlights

• President of Research and Insights at QuestionPro, one of several business-line presidents on an executive team led by founder and CEO Vivek Bhaskaran.
• Host of the Happy Market Research Podcast following QuestionPro’s acquisition of the show in January 2025; it replaced his long-running “Friday Live with Dan” webinar series.
• Coordinating Group Member of the ESOMAR AI Task Force.
• Worked in market research at Informa and at Pacific Market Research before joining QuestionPro.
• Contributor to Greenbook on research practice, with articles from 2019 to 2022 on online communities, virtual focus groups and atomic research.

Professional Journey

Fleetwood studied in Washington State, attending both Central Washington University and the University of Washington, and holds a bachelor’s degree in communications and a business administration degree; in his own account he graduated from Central Washington with degrees in marketing and communications. He started his career in market research, working at Informa and at Pacific Market Research, where he used the technology platforms that underpin survey-based research. He then joined QuestionPro, which he describes as having been “an upcoming leader in the space” at the time.

At QuestionPro he leads the Research and Insights business, which covers the company’s survey and research platform for market researchers. QuestionPro organises itself around business lines, with separate presidents for Research and Insights, Customer Experience, Workforce and healthcare, and a company-wide presence the company puts at 300 employees, 5.3 million users and 11 countries. Fleetwood’s remit centres on the product: defining the research technology and innovation the platform offers, including the company’s AI work such as its QxBot research engine.

His public role has grown alongside the job. He ran QuestionPro’s “Friday Live with Dan” webinar series, then in January 2025 QuestionPro announced it had acquired the Happy Market Research Podcast, with Fleetwood succeeding founding host Jamin Brazil; the handover was marked in April 2025. He has also been appointed a Coordinating Group Member of the ESOMAR AI Task Force, the global research association’s initiative on the responsible use of AI in research.

Education

Central Washington University

B.A., Communications

University of Washington

Attended; no degree from this institution is stated in any source read.