Bob Lynch

Founder & CEO SponsorUnited

Last Reviewed: September 19, 2026

Executive Summary

Bob Lynch is Founder and CEO of SponsorUnited, a sponsorship-intelligence platform that maps partnership activity across sports, entertainment, media and brands so that rights-holders and marketers can see who is spending on what. The company sells its product as a sponsorship intelligence operating system rather than a database, and its stated premise is that marketing partnerships have grown too numerous and too fragmented to be tracked by hand. Lynch has built out a full executive bench around the platform, and in November 2022 raised a $35 million Series A led by Spectrum Equity to extend the technology.

Career Highlights

• Founder and Chief Executive Officer of SponsorUnited, named in that role on the company’s own About Us page (fetched September 2026).
• Raised a $35 million Series A led by Spectrum Equity, announced November 2022; Chris Mitchell joined the board as a director and Emily Calkins as a board observer.
• Built the company’s executive team to a full C-suite spanning operations, finance, technology, people, delivery and commercial functions.
• Oversaw the creation of SponsorUnited’s first Chief Commercial Officer role, filled by Tim Braz, and the release of the SponsorUnited 4.0 platform.
• Describes a background of more than fifteen years in sports and entertainment marketing, covering advertising sales, sponsorship and marketing technology.

Professional Journey

Lynch founded SponsorUnited to address what he has described as a gap in the sponsorship market: partnership data existed, but scattered across contracts, activations, media buys and social channels, with no single place to see it. The platform he built aggregates that activity so brands, teams, properties and agencies can compare what is actually being bought and sold.

The company’s commercial inflection point was its Series A. Announcing the $35 million round in November 2022, Spectrum Equity led an investment aimed at product and technology expansion, with Lynch framing the raise around “the rapid expansion, diversification, and increasing complexity of marketing partnerships” and the resulting demand for a centralised platform. The round brought board-level investor representation to the company for the first time.

Since the raise, Lynch has scaled the organisation rather than the product alone. SponsorUnited now operates with a conventional executive structure — chief operating, financial, technology, people, delivery and commercial officers — and the appointment of a first Chief Commercial Officer marks the shift from founder-led selling to a managed commercial function. The company’s most recent product milestone is SponsorUnited 4.0.

The sequence before SponsorUnited is less well documented in public sources. Lynch’s own speaker and podcast biographies describe more than fifteen years in sports and entertainment marketing across advertising sales, sponsorship leadership and marketing technology, but they name no specific prior employers, and no non-LinkedIn source located during this review does either.

Education

No education record could be established from any source consulted. The previous version of this profile listed a combined “Temple University / University of Delaware” entry for criminal justice, sourced to a single aggregator and not corroborated anywhere else; it has been removed rather than repeated.