Ben Booth

CEO & Co-Founder MaxContact

Last Reviewed: September 29, 2026

Executive Summary

Ben Booth is CEO and co-founder of MaxContact, a Manchester company that builds cloud contact centre software used by businesses to drive sales, improve retention and optimise debt recovery. Its platform is built around intelligent dialling and automation, with AI-driven analytics added more recently. Booth has led the company since 2015, taking it from a start-up he founded out of frustration with existing contact centre providers to a private equity-backed business, with FPE Capital as investor, that describes itself as one of the fastest-growing technology companies in the North of England. He was named one of the LDC Top 50 Most Ambitious Business Leaders for 2024.

Career Highlights

• Co-founder of MaxContact and its CEO since 2015; a director of the operating company, Trivoni Software Ltd, since February 2016, according to Companies House.
• Brought in FPE Capital as private equity backer; MaxContact remains a current FPE portfolio company.
• Oversaw the launch of an AI-driven analytics product and an expansion of MaxContact’s routes to market, according to FPE Capital’s 2025 interview with him.
• Named one of the LDC Top 50 Most Ambitious Business Leaders for 2024, after being named a One to Watch in the same programme for 2022.

Professional Journey

Before MaxContact, Booth spent his career helping businesses across a range of industries improve their customer and agent experiences; the company credits him with more than 20 years in that field. He has said he set up MaxContact after growing frustrated with contact centre software providers that over-promised and under-delivered on features, support and resilience.

MaxContact was established in 2015 and is headquartered in Manchester and he has been its chief executive since then, working alongside co-founder Richard Coward, who now leads enterprise and strategic partnerships. The product centres on intelligent dialling technology combined with smart automation. The company says customers have seen contact rates rise by 200 to 300 per cent, and it aims at growing businesses that manage millions of interactions a year.

In 2020 the company’s ownership changed, and it is now backed by the private equity firm FPE Capital, which says its investment is focused on accelerating product development and go-to-market capability. Booth has said FPE stood out among the firms they met for its experience in software as a service, and that he had learned more in the four years since than in the previous ten. Over that period MaxContact has added an AI-driven analytics product, widened its routes to market and strengthened its leadership team with a chief financial officer and an operations director in 2024 and a VP of Sales in 2025.

Education

No education record was found in any source consulted.