Maarten Wensveen

Executive Vice President and Chief Technology Officer Cimpress

Last Reviewed: September 18, 2026

Executive Summary

Maarten Wensveen is Executive Vice President and Chief Technology Officer of Cimpress, the group that owns Vista, Albelli, and a set of other businesses selling customised physical products, from business cards and signage to photo books and apparel. The technical problem at the centre of that group is mass customisation: manufacturing at industrial scale while treating every order as a one-off, which requires the software, the production scheduling, and the factory itself to be designed around batch sizes of one. Cimpress is also deliberately decentralised, with its operating businesses running semi-autonomously, so the technology organisation Wensveen leads has to build a shared platform that those businesses choose to adopt rather than are compelled to. He is himself a product of that structure, having arrived through acquisition: he founded an IT company in the Netherlands at twenty-five, sold it to concentrate on the fast-growing photo-book business Albumprinter, and came into Cimpress when it bought that company in 2011.

Career Highlights

• Executive Vice President and Chief Technology Officer of Cimpress since early 2019, leading the Cimpress Technology organisation behind the group’s mass customisation platform.
• Established the technology strategy and architecture that allows Cimpress’s decentralised businesses to share development and operating routines while keeping their autonomy.
• Founded the Dutch IT company Quantes at the age of twenty-five and sold it six years later to focus on Albumprinter.
• Built the software, infrastructure, and engineering teams at Albumprinter as it became a leading European photo-product business, now trading as Albelli.
• Joined Cimpress, then named Vistaprint, through its 2011 acquisition of Albumprinter, reported at roughly 60 to 65 million euros.
• Served as Vice President of Technology from 2015 to 2017 and took interim leadership of the Vista technology organisation before his promotion to Chief Technology Officer.

Professional Journey

Wensveen’s career began as a founder rather than an employee. He started Quantes, an IT company in the Netherlands, at the age of twenty-five, and ran it for six years before selling it. The reason he gave for the sale was not an exit in the conventional sense but a redirection: he wanted to concentrate on Albumprinter, a rapidly growing Dutch startup selling photo books and photo products, where he had responsibility for building the software and the technology infrastructure, and for assembling the teams to run them.

Albumprinter grew into one of the leading photo-product businesses in Europe, and the technical estate Wensveen built was a genuine e-commerce-to-manufacturing pipeline: a consumer-facing design and ordering experience on one end, a printing and binding operation on the other, and the software that turned one into the other in between. That is essentially the same problem Cimpress solves across its whole portfolio, which is why the acquisition made sense. In 2011 Vistaprint, which would later rename itself Cimpress, bought Albumprinter for a reported 60 to 65 million euros, and Wensveen joined the acquiring group. Albumprinter continues today under the Albelli brand.

Inside Cimpress he moved through the technology organisation, serving as Vice President of Technology from 2015 to 2017. The group was at that point working through a significant structural question: how much technology should be built centrally and how much should belong to the individual businesses. Cimpress’s answer was a decentralised operating model in which businesses hold their own P&L and make their own choices, supported by a shared mass customisation platform they are meant to want to use. Making that work is as much an architectural problem as an organisational one, because a platform nobody is forced to adopt has to earn adoption on merit.

He also led the Vista technology team on an interim basis, taking direct responsibility for the group’s largest business, before being named Executive Vice President and Chief Technology Officer in February 2019. In that role he leads Cimpress Technology, responsible for developing and operating the mass customisation platform and the group’s other strategic technology capabilities, and for the strategy and architecture that keep shared development aligned with the priorities of businesses that are free to go their own way. He remains in the role, and Cimpress plc’s Section 16 filings continue to record him as the company’s Chief Technology Officer through 2026.

Education

Hugo Grotius College, Netherlands

Secondary education. No university, degree, or field of study could be established for Wensveen in any source consulted for this profile.