Andrew Bimson

Americas President · The iLUKA Collective

Sports Marketing, Events and Hospitality

Americas President of The iLUKA Collective, the UK-based sports marketing, events and hospitality agency. He joined in early 2025 as one of two industry veterans hired to lead its new US business, and in June 2026 spoke for the agency on FIFA House, the destination experience it produced with FIFA in New York for the final weekend of the 2026 World Cup.

Last reviewed: Sep 27, 2026

Andrew Bimson

Americas President The iLUKA Collective

Last Reviewed: September 27, 2026

Executive Summary

Andrew Bimson is Americas President of The iLUKA Collective, a sports marketing, events and hospitality agency that builds brand and hospitality experiences around major tournaments. He joined in early 2025, when the UK-based agency formed a US business ahead of the run of global sporting events coming to North America, and leads its business in the Americas. In June 2026 he spoke for iLUKA on FIFA House, the premium destination it produced with FIFA at Bryant Park in New York for the final weekend of the 2026 World Cup.

Career Highlights

  • Americas President of The iLUKA Collective.
  • One of two industry veterans who joined iLUKA’s global team in 2025 to lead its newly formed US business.
  • Represented iLUKA at the June 2026 launch of FIFA House, a four-day hospitality and networking destination in Bryant Park, Manhattan, produced with FIFA for the FIFA World Cup 2026 final weekend.

Professional Journey

In March 2025 The iLUKA Collective announced that it was expanding into the United States. Trade reports at the time said industry veterans Andrew Bimson and Christopher Katsuleres had joined the agency’s global team to lead the US business, and presented the move as a long-term commitment to the Americas, which were to host multiple World Cup events as well as the 2028 Summer Olympics and Paralympics in Los Angeles and the 2034 Winter Games in Salt Lake City. The US operation would offer event management, sponsorship marketing and corporate consulting.

By June 2026 Bimson was iLUKA’s Americas President. That month iLUKA and FIFA launched FIFA House, a closed, premium-access destination for the FIFA family and business leaders held from 16 to 19 July at Bryant Park during the tournament’s final weekend, with iLUKA responsible for its concept, production and delivery. Bimson described Bryant Park as sitting “at the intersection of culture, commerce and community, which is exactly where football, and FIFA, live.” The agency said FIFA House was its first major property reveal since joining the Lyvera Group, the sports and entertainment portfolio powered by Levy and Compass Group, and described its track record as brand experiences at 19 Olympic and Paralympic Games, six FIFA World Cups and three UEFA European Championships.

His career before iLUKA is not recorded here, because no first-party or editorial source read for this profile describes it.

Education

No record of his education was found in any first-party source read for this profile.