Andrew Banever
Founder & CEO · JobTarget
Andrew Banever is the founder and chief executive of JobTarget, a recruitment advertising and job distribution company operating since 2001. JobTarget builds the private-label job boards run by trade associations and industry publishers, and distributes employers' job postings across a large network of boards, integrating with the applicant tracking systems employers already use. The company was bootstrapped rather than venture funded and has stayed independent throughout.
Last reviewed: Sep 19, 2026
Andrew Banever
Founder & CEO JobTarget
Last Reviewed: September 19, 2026
Executive Summary
Andrew Banever is the founder and chief executive of JobTarget, a recruitment advertising and job distribution company that has been operating since 2001. JobTarget occupies a piece of the hiring market that is largely invisible to job seekers: it builds and runs the private-label job boards that trade associations and industry publishers offer their members, and it distributes employers’ job postings out across a wide network of boards while plugging into the applicant tracking systems those employers already run. The company’s distinguishing feature as a business is how it was built. In a sector that absorbed enormous amounts of venture capital through the 2000s and 2010s, JobTarget was bootstrapped to profitability without outside funding and has remained independent, which by Banever’s account was a deliberate choice to grow by service quality rather than by spending.
Career Highlights
- Founded JobTarget, which has been in operation since 2001 and now describes itself as having spent over two decades helping organisations simplify fragmented hiring processes.
- Built the company without venture capital, reaching profitability as a bootstrapped business, which he described in 2008 as a deliberate strategy of focusing on the service rather than on fundraising.
- Grew JobTarget into the platform behind the majority of private-label association and trade-publisher job boards, numbering more than a thousand by 2008.
- Ran a roughly thirty-person profitable company as of 2008, in a market then dominated by far larger and heavily funded job boards.
- Presides over a platform that today distributes to more than 25,000 job boards, integrates with more than 80 HR systems and serves over 10,000 businesses, by the company’s own account.
- Registered the domain podcast.com in the early 2000s and later sold it to the Internet Real Estate Group, by his own account turning a $20 registration into a substantial return.
Professional Journey
JobTarget has been Banever’s principal venture and, so far as public sources show, essentially his whole public career. The company has been operating since 2001, at the point when the first generation of online job boards was consolidating after the dot-com collapse and employers were beginning to face the problem JobTarget was built to solve: job postings had to be syndicated across a proliferating number of destinations, each with its own format, pricing and audience, and there was no single place to manage that.
The company’s specific insight was to work behind the scenes rather than compete for job-seeker traffic. Rather than building another destination site, JobTarget powered the job boards that professional associations and trade publishers wanted to offer their own members, supplying the technology under the association’s brand. By 2008 that model, as Banever described it in an interview with the recruiting writer Dave Mendoza, accounted for the majority of private-label association and trade-publisher boards, more than a thousand of them, run by a profitable company of about thirty people that had taken no venture money. That combination of substantial market share and small headcount is the unusual thing about the business.
The company today presents a considerably larger operation: distribution to more than 25,000 job boards, integration with more than 80 HR systems and applicant tracking platforms, and more than 10,000 business customers, with programmatic job advertising and automated video screening added to the original distribution product. It continues to emphasise its independence.
One frequently repeated story about Banever needs care. He has said, in that 2008 interview, that he invented the word “podcast” for a concept unrelated to audio, and that he registered the domain podcast.com and later sold it to the Internet Real Estate Group. The domain transaction is his own account and is not independently documented here. The coinage claim conflicts with the standard attribution: the term is generally credited to the journalist Ben Hammersley, who floated it in a Guardian article in February 2004. This profile records the claim as his, not as an established fact.
Education
No education record for Andrew Banever could be established from any primary or institutional source. An aggregator profile suggests attendance at the University of Pennsylvania in the 1990s, but it names no degree and could not be corroborated, so nothing is recorded here rather than presenting an unverified attendance as a qualification.
