Alex Yaseen

Founder & CEO Parabola

Last Reviewed: September 18, 2026

Executive Summary

Alex Yaseen is the founder and Chief Executive Officer of Parabola, a workflow automation platform he started in 2018 for the people who do the most data work in a company and have the least engineering support: finance and operations teams. Parabola lets them build real data pipelines — pulling from systems, reshaping and joining data, applying logic, pushing results back out — through a visual canvas rather than code. Yaseen arrived at the idea in strategy consulting, where he repeatedly found that large, sophisticated enterprises ran critical processes on spreadsheets and manual copying, not because nobody had noticed but because the work never rose high enough on any engineering backlog to get fixed.

Career Highlights

• Founded Parabola in 2018 and leads it as CEO, with the platform used by thousands of finance and operations teams.
• Led the company’s extension into AI agents for operations work.
• Customers include Flexport, On Running, WHOOP, SKIMS, Brooklinen, and Caraway.
• Backed by OpenView, Matrix Partners, and Thrive Capital.
• Alumnus of the AngelPad accelerator.
• Former Technology Analyst at Deloitte Digital and Strategy and Operations Consultant at Monitor Deloitte.

Professional Journey

Yaseen studied finance and management at the University of Southern California and began his career at Deloitte, first as a technology analyst in Deloitte Digital and then as a strategy and operations consultant with Monitor Deloitte. Consulting gave him a repeated view of the same pattern across many large companies: the operational core of a business — reconciling orders, preparing supplier reports, cleaning and joining data between systems — was being done by hand, in spreadsheets, by analysts whose time was worth considerably more than the task. The work was automatable in principle, but automating it required engineering time that would never be allocated to a finance team’s internal process.

He founded Parabola in 2018 to close that gap, after earlier ventures including Prodigify.com and co-founding InSpread, and went through the AngelPad accelerator. Parabola’s design decision was to give non-engineers genuine data engineering primitives rather than a simplified approximation: a visual canvas on which a user composes steps that fetch, transform, filter, join, and output data, with the full logic visible and shareable rather than hidden inside a spreadsheet’s cell formulas. The result is a pipeline a team can inspect, hand over, and rerun — closer to what an engineer would build than to a macro.

That positioning found particular traction in logistics, e-commerce, and supply chain operations, where data arrives in inconsistent formats from many partners and the reconciliation work is both essential and endless. Customers came to include Flexport, On Running, WHOOP, SKIMS, Brooklinen, and Caraway, and the company raised backing from OpenView, Matrix Partners, and Thrive Capital.

More recently Yaseen has led the company into AI agents for finance and operations teams, extending the platform from workflows a user composes explicitly toward agents that can interpret documents and handle exceptions — an adjustment aimed at the portion of operational work that resists deterministic rules, such as reading a non-standard supplier document, which is precisely the residue that kept teams in spreadsheets in the first place.

Education

University of Southern California

BS, Finance and Management