Rémi Aubert

Chief Customer and Strategy Officer Wingify

Last Reviewed: September 28, 2026

Executive Summary

Rémi Aubert co-founded AB Tasty, the Paris company that set out to take A/B testing out of developers’ hands and give it to marketing teams, and ran it as Co-CEO with his co-founder Alix de Sagazan. In January 2026 AB Tasty and the Indian experimentation company VWO announced they were combining, creating a business with more than $100 million in annual revenue and over 4,000 customers. Aubert became its Chief Customer and Strategy Officer. The combined company now operates as Wingify, and its leadership page describes his job as making sure the customer’s point of view shapes every roadmap decision across the merged business.

Career Highlights

• Chief Customer and Strategy Officer of Wingify, the company formed by the combination of AB Tasty and VWO announced on 20 January 2026.
• Co-founder and Co-CEO of AB Tasty, which raised more than $63 million from investors including XAnge, Omnes Capital, Partech, Korelya and Crédit Mutuel Innovation.
• Co-founded Liwio, a conversion-optimization agency, with Alix de Sagazan in 2009; the software that became AB Tasty was first tested with Liwio’s clients in 2011.
• AB Tasty was a member of the 2017-2018 Pass French Tech cohort; by 2019 it had offices in London, Cologne, Madrid, New York, Singapore and San Francisco.

Professional Journey

Aubert met Alix de Sagazan while both were working at a Paris web agency that specialised in online traffic acquisition. In 2009, convinced that converting visitors mattered more than attracting them, they left to start Liwio, an agency devoted to conversion. A year of analysing client websites persuaded them that a tool for marketing teams would serve better than consultancy: A/B testing at the time was still a technical exercise carried out by developers. They began building software in 2010, tested a first version with Liwio’s clients in 2011, and closed the agency at the end of 2012 to concentrate on the product, AB Tasty.

AB Tasty grew into a SaaS business selling experimentation and personalization tools to marketing and product teams. By 2019, when Bpifrance interviewed him as a member of the 2017-2018 Pass French Tech cohort, it had offices in London, Cologne, Madrid and New York and had recently opened in Singapore and San Francisco. In that interview he described a management habit of inviting a different team to lunch each week so that information travelled in both directions, and of keeping one day a week free of meetings for longer-term work. He was by then leading the company alongside de Sagazan; L’ADN described him in 2020 as AB Tasty’s founder and managing director, and he later held the title of Co-CEO.

On 20 January 2026 VWO and AB Tasty announced that they would combine. VWO co-founder Sparsh Gupta leads the merged company as CEO, with de Sagazan as Chief Revenue Officer, VWO co-founder Ankit Jain as Chief Product and Technology Officer, and Aubert as Chief Customer and Strategy Officer. The announcement put combined annual revenue above $100 million, with more than 4,000 customers and about 90 percent of revenue from the United States and Europe. AB Tasty’s historical investors exited, and in a joint post the two AB Tasty founders wrote that all four co-founders remained significantly invested in the business. The combined company now presents itself as Wingify.

Outside work, Aubert is a triathlete. He told Bpifrance in 2019 that he had returned to the sport after a four-year break, swam about 1.5 kilometres every morning, and had persuaded ten colleagues to take part in the Deauville triathlon.

Education

No education record was found in any first-party or editorial source.