Jason Atkins

Founder & CEO 360insights

Last Reviewed: September 28, 2026

Executive Summary

Jason Atkins is the founder and Chief Executive Officer of 360insights, a software company that helps manufacturers and technology brands run rebate, incentive, co-marketing and partner programmes through their sales channels. A serial entrepreneur who started his first company at 17, he has led 360insights for more than a decade and built it largely by acquisition, buying incentive and channel software businesses in North America and the UK and folding them into a single platform. The company now describes itself as an ecosystem orchestration business and operates from New Orleans, Whitby in Ontario, and Stratford-upon-Avon in England.

Career Highlights

• Founder and CEO of 360insights, which he has led for more than ten years.
• Completed six strategic acquisitions in 36 months by October 2020, including UK-based CR Worldwide and Perks WW, taking 360insights past $100 million by the company’s account.
• Acquired channelcentral.net in May 2021, adding configure-price-quote and channel data tools in the company’s seventh acquisition in three years.
• Completed the purchase of Webinfinity in March 2022 after taking a minority stake in 2021, and acquired HMI Performance Incentives in January 2024.
• Launched the 360insights Ecosystem partner network and the 360insights Elevate expert-services brand in 2024.
• Started his first company at 17 and sold it in 2002.

Professional Journey

Atkins started his first company at the age of 17 and sold it in 2002. He then spent two years, from 2002 to 2004, running technology for what had been that company’s largest client, before moving to the United States to run TMR, a marketing services company. He later struck out on his own again, leasing a building in his own name to work on new products; among his early innovations was an online rebate system for HP.

360insights grew out of that rebate work. According to the company, the idea took shape when someone tried to cash a fraudulent $50,000 cheque against a programme and Atkins realized how widespread rebate fraud was. The business he built manages the incentive money that brands pay through their channels, including consumer rebates, dealer and sales-rep incentives and market development funds, and aims to make those programmes measurable.

In the three years to October 2020 he made acquisition the company’s main growth engine. In October 2020 alone 360insights bought CR Worldwide, a UK sales incentive provider, and Perks WW, and said it had made six strategic acquisitions in 36 months, making it the largest pure-play channel incentives management provider. The purchase of channelcentral.net in May 2021 added configure-price-quote tools for the IT channel. Atkins then moved from incentives towards wider partner engagement: after taking a minority stake in the ecosystem management platform Webinfinity in 2021, 360insights acquired it outright in March 2022, which Atkins called “a pinnacle moment” for the company. HMI Performance Incentives followed in January 2024.

In 2024 he repositioned the company around ecosystems rather than incentives alone. In May it launched the 360insights Ecosystem, a network of partner solution providers that Atkins traced back to the Webinfinity deal, and in June it launched 360insights Elevate, a professional services brand. In May 2025 it added the partner-intelligence platform Crossbeam to that ecosystem. The company is backed by investors including Intercap, Klass Capital, Leaders Fund and Sageview Capital.

Education

No education record was found in 360insights’ published materials.