Rachita Sundar

Chief Financial Officer Qualtrics

Last Reviewed: September 19, 2026

Executive Summary

Rachita Sundar is Chief Financial Officer of Qualtrics, the experience management software company, a role she took in November 2024 and her first as a chief financial officer. She runs the global finance organisation of a business whose product is the measurement of how customers and employees actually feel about an organisation — which makes it an unusually apt place for a finance chief whose stated project is to turn finance from a back-office function into what she calls a strategic anchor that uses data to drive decisions. Her route to the job is the interesting part. She trained as an electrical and electronics engineer and began her career in 2003 writing software at Wipro Technologies in India; interviewing clients about how they would use the systems her team was building left her more curious about the businesses than the code, and she took an MBA in finance and switched disciplines. What followed was more than a decade at Microsoft through the period in which Azure went from a few hundred million dollars of revenue to nearly ten billion, then a senior finance role at HubSpot as it went from roughly $900 million to $2.5 billion.

Career Highlights

• Appointed Chief Financial Officer of Qualtrics on 4 November 2024, effective immediately, and named to the company’s Executive Leadership Team.
• Took her first CFO role after more than two decades in finance — a deliberate late step up rather than an early one.
• Was part of Microsoft’s finance organisation through Azure’s scale-up from roughly $500 million to close to $10 billion in revenue, rising from financial analysis and controls manager to Senior Finance Director for the United States.
• Led financial planning and analysis at HubSpot and then held a senior vice president of finance role there, across a stretch in which company revenue grew from around $900 million to $2.5 billion.
• Defines her early Qualtrics record as setting the vision for the finance organisation and moving it from a back-office function to a strategic anchor using data to drive decisions.
• Made a full mid-career discipline change, from software engineering to finance, on the back of an MBA — an unusual path to a CFO seat at a large software company.
• Is a frequent commentator on the CFO role, appearing in CFO.com, Raconteur and CFO Leadership interviews on capital allocation, scaling, and the finance function’s relationship to data.

Professional Journey

Sundar began as an engineer. She holds an undergraduate degree in electrical and electronics engineering and joined Wipro Technologies in 2003 as a software developer. The pivot came on the job: part of her work involved interviewing the clients who would use the systems her team was building, and she has said she found herself more fascinated by how those businesses operated than by the systems themselves. She took an MBA in finance in her mid-twenties and changed field.

She then spent well over a decade at Microsoft — sources give the tenure variously as twelve, thirteen and fourteen years — starting in a financial analysis and controls management role and rising to Senior Finance Director for the United States. The consequential part of that period was Azure. She was in the finance organisation as Microsoft’s cloud business scaled from roughly $500 million in revenue to close to $10 billion, which is the kind of growth curve that forces a finance function to rebuild its forecasting, unit economics and capital planning more or less continuously.

Around 2021 she moved to HubSpot, where she led financial planning and analysis and subsequently held a senior vice president of finance title. HubSpot’s revenue roughly tripled during her time there, from about $900 million to $2.5 billion, as the company pushed from a marketing tool into a full customer platform.

In November 2024 Qualtrics named her Chief Financial Officer and a member of its Executive Leadership Team. Qualtrics itself had been taken private by Silver Lake the previous year, so she arrived at a business under private ownership and pursuing scale outside the quarterly reporting cycle. Her account of the first eight months is about mandate rather than numbers: setting the vision for finance and repositioning it as a decision-making function built on data, rather than a reporting one. She is based in Seattle.

Outside work she practises yoga and meditation three to four times a week and is a certified yoga instructor, though she has not taught recently; she has said running yoga retreats after retirement appeals to her. She has teenage twins, a son and a daughter, occupied with soccer, choir and swimming.

Education

Rachita Sundar holds an undergraduate degree in electrical and electronics engineering and an MBA with a finance focus, which she took in her mid-twenties in order to move from software engineering into finance. The institutions that awarded either degree are not named in any source located for this review, so no entry is recorded against them.