Nick Farinola

President and Executive Board Member VIRA Insight

Last Reviewed: September 29, 2026

Executive Summary

Nick Farinola is President and an Executive Board Member of VIRA Insight, a Lewisville, Texas company that designs, engineers and manufactures retail store fixtures, furniture, displays and loss prevention systems for retailers and brands including Walmart, Walgreens, CVS and e.l.f. Beauty. He has held the President title since VIRA Insight was created at the end of 2014 through the merger of two store fixture manufacturers, VIRA Manufacturing and Insight Merchandising. His current role, as the company describes it, is strategic rather than operational: he develops relationships and partnerships and advises on strategy, special projects and new product innovation, while day-to-day management sits with CEO Jeff Jones.

Career Highlights

• President of VIRA Insight since its formation, named in the January 2015 merger announcement alongside CEO Jeff Jones.
• Executive Board Member of VIRA Insight, advising on strategy, special projects and new product innovation.
• Develops the company’s strategic relationships and partnerships.
• More than 35 years of experience in retail infrastructure, according to the company.

Professional Journey

Farinola’s career has been spent in retail infrastructure, the business of building the fixtures, displays and store environments through which brands meet shoppers. VIRA Insight credits him with more than 35 years in the industry. The company does not publish the details of his earlier roles.

In January 2015, two store fixtures manufacturers, VIRA Manufacturing of Perth Amboy, New Jersey, and Insight Merchandising, announced they had merged to form VIRA Insight, LLC. The combined company had manufacturing and distribution facilities in Grapevine, Texas, Perth Amboy and Los Angeles, and design and manufacturing operations in China, Brazil and Mexico, working in wood, metal, acrylic, wire and plastic. The announcement named a three-person leadership team: Jeff Jones as chief executive, Farinola as President and Kevin Esposito as chief financial officer, with the two founders, Vic Romano of VIRA and Peter Rozes of Insight, staying on as executive vice presidents of operations. Farinola framed the case for the merger around what customers wanted: fixture suppliers with broad product capabilities and a record of managing projects well.

Since then the company has shifted its footprint. It now describes its corporate headquarters as Lewisville, Texas, with a multinational manufacturing strategy spanning China, Vietnam, Cambodia, India and Malaysia, and a range of work that extends from fixtures and furniture to pop-up shops, signage, AR/VR design and omnichannel solutions.

Farinola remains President, and the company now lists him with its board rather than its management team. As an Executive Board Member he works on strategic relationships and partnerships and advises on strategy, special projects and new products. The company says his people-first approach is embedded in its values.

Education

No education record was found in any first-party or primary source.