Mohan Reddy Amasa

Founder and CEO AssetSense

Last Reviewed: September 18, 2026

Executive Summary

Mohan Reddy Amasa is the founder and chief executive of AssetSense, a Boulder, Colorado software company that monitors the health of the equipment inside power stations. Its platform pulls vibration data and real-time performance analytics into one place, replaces paper operator rounds with mobile digital ones, flags emerging problems automatically, generates the resulting work orders and ties into the systems plants already run — historians, SCADA, DCS, SAP and IBM Maximo. The proposition is deliberately framed against the incumbents: Amasa built AssetSense to give plant operators the benefits promised by large machine health information systems from IBM, SAP and GE without the upfront capital expenditure, the lengthy customisation projects or the usability problems that made those systems unloved by the people expected to use them. Customers include Vistra Energy, Dynegy, Entergy, EthosEnergy and Invenergy.

Career Highlights

• Founded AssetSense and leads it as chief executive, building cloud asset performance monitoring for the power generation sector.
• Built a platform that deploys in roughly a week with no upfront capital expenditure, in explicit contrast to traditional enterprise asset management implementations.
• Combined real-time performance analytics, mobile operator rounds, vibration monitoring and spectrum analysis, predictive maintenance, automated work order generation, inspections and maintenance management, RFID tracking and MRO inventory tracking in a single product.
• Integrated the platform with plant historians, SCADA, DCS, SAP and IBM Maximo.
• Won North American power generation customers including Vistra Energy, Dynegy, Entergy, EthosEnergy and Invenergy.
• Previously served as principal consultant at Stagirus, working in industrial automation, systems integration and cloud solutions for real-time machine health monitoring.
• Earlier led product development across small startups and Fortune 100 companies including IBM and Lucent.

Professional Journey

Amasa’s career has run for more than twenty-five years through product innovation, marketing and operations, spanning both small startups and Fortune 100 companies. His early product development work included time at Wishbone Systems, IBM, Lucent and XO, giving him experience of building and shipping products inside large telecommunications and computing organisations.

He then moved into consulting as principal consultant at Stagirus, a firm working in industrial automation, systems integration, custom software and cloud computing for real-time machine health monitoring. That is the same technical territory AssetSense now occupies, and it is where the underlying problem became clear: the industrial plants that most needed continuous visibility into equipment condition were the least likely to get it, because the systems capable of providing it were priced, scoped and designed for organisations with dedicated implementation teams.

AssetSense was built to invert that. Rather than a capital project, it is cloud software that a plant can have running in about a week; rather than a system that requires its own specialists, it is designed around the daily work of operators walking rounds with a phone. The platform captures vibration data and performs spectrum analysis, runs real-time performance analytics, automates operator rounds, supports predictive maintenance, and automatically flags problems and raises work orders, while integrating with the historians, SCADA and DCS systems already installed and with enterprise systems such as SAP and IBM Maximo.

The company has concentrated on power generation, where unplanned equipment failure translates directly into forced outages and lost generation, and it has built a customer list of substantial North American generators including Vistra Energy, Dynegy, Entergy, EthosEnergy and Invenergy. AssetSense remains privately held, with no disclosed funding, and publishes no leadership information on its own website.

Education

University of Denver, Daniels College of Business

M.B.A. with honours, Executive MBA programme

National Institute of Technology, Warangal

B.Tech, Computer Science. This entry is uncorroborated outside a single self-reported source and should be treated as unconfirmed.