Matthew Elvin

President and Chief Executive Officer Bacon Universal

Last Reviewed: September 26, 2026

Executive Summary

Matthew (Matt) Elvin is President and Chief Executive Officer of Bacon Universal, a Hawaii heavy-equipment dealer that has sold construction and agricultural machinery in the islands since 1947. The company is the exclusive Hawaii dealer for Kubota and Komatsu, and also carries JLG, Crown Lift Trucks, BOMAG and Sakai. It has branches on Oʻahu, Maui and Kauaʻi and in Hilo and Kailua-Kona. Elvin was appointed in October 2023, when Invision Capital Group described the company as one of its key Hawaii portfolio companies. He started as an apprentice heavy-equipment mechanic in Australia. He later ran equipment manufacturers and distributors on three continents, most recently the aerial work platform maker Snorkel and its parent Xtreme Manufacturing, for the Nevada-based Ahern Family Companies.

Career Highlights

• Appointed President and CEO of Bacon Universal in October 2023.
• Launched Bacon Rentals, the company’s rental division, in September 2024 with a dedicated facility in Wailuku, Maui.
• CEO and Head of Global Distribution at Xtreme Manufacturing and Snorkel from 2015, with global responsibility for six manufacturing plants in the USA, UK, Australia and New Zealand.
• Established 21 distribution outlets worldwide for construction, agriculture and rental equipment.
• Earlier Managing Director (Australia and New Zealand) of Snorkel Australia, Executive General Manager of Clark Equipment Australia, and Managing Director of Dynapac Australia.

Professional Journey

Elvin grew up in Australia and began as an apprentice plant mechanic repairing heavy equipment. He moved into management in the Australian equipment industry as Managing Director of Dynapac Australia Pty Ltd, then Executive General Manager of Clark Equipment Australia, and then Managing Director of Snorkel Australia, covering Australia and New Zealand.

In 2014 the Ahern Family Companies invited him to the United States to lead Xtreme Manufacturing and Snorkel, based in Nevada. From 2015 he was CEO and Head of Global Distribution, responsible for six manufacturing plants in the USA, UK, Australia and New Zealand. The company credits him with re-establishing Snorkel as a respected aerial work platform brand and growing its revenue and market share. He also built a network of 21 distribution outlets worldwide serving construction, agriculture and rental customers.

In October 2023 Bacon Universal named him President and Chief Executive Officer. The company traces its origins to the Edward R. Bacon Company, which began selling construction and agricultural equipment in Hawaii in 1947. Yoshire International Ltd. acquired it in 1994 and expanded it from Honolulu to Maui, Kauai, Hilo and Kona. Announcing his appointment, Invision Capital Group vice president Michael Minogue called Bacon Universal “one of our key portfolio companies in Hawaii.” Elvin said he was “excited and honored by this opportunity to lead such a loyal and talented ‘family’ of industry professionals.”

Under Elvin the company has moved into equipment rental. In September 2024 it opened Bacon Rentals, whose first dedicated rental facility is in Wailuku, Maui, next to the existing branch. Elvin said the goal was to provide “a reliable, professional local rental service with a broad and modern range of equipment.” In June 2025 Bacon Universal became facility sponsor of the Oskie Rice Event Center on Maui, which hosts events including the Makawao Stampede. Elvin said the sponsorship was a way “to deepen our involvement and support the local community.”

Education

No formal education record was found. His appointment release mentions only an apprenticeship as a heavy-equipment plant mechanic in Australia.