Maribel Pumarejo

Chief Marketing Officer Progressive

Last Reviewed: October 3, 2026

Executive Summary

Maribel Pumarejo has been Chief Marketing Officer of Progressive since June 2025. She develops and leads the insurer’s overall marketing strategy and sets the creative vision for its brand, overseeing research, analytics, creative development, public relations, crisis management, agent and marketing communications, digital and social media, and influencer marketing. Pumarejo joined Progressive in 2005 as a marketing manager. She led Hispanic marketing in personal lines acquisition, served as employment brand director and directed internal and external communications. From 2022 she held senior human resources roles, including in benefits and compensation, before returning to marketing to lead it. Her route to the top marketing job ran through communications and human resources as well as marketing itself.

Career Highlights

• Chief Marketing Officer of Progressive since June 2025.
• Business Leader, Compensation and Benefits, and Senior Human Resource Business Leader, 2022 to 2025.
• Director of Internal and External Communications, leading public relations, agency marketing, crisis management and social media.
• Led Hispanic Marketing in Personal Lines Acquisition.
• Joined Progressive in 2005 as a marketing manager.

Professional Journey

Pumarejo holds a bachelor’s degree in advertising and public relations from Seton Hill University and an MBA from Indiana University of Pennsylvania, according to Progressive. Before joining the insurer she held roles in business, marketing, advertising and public relations, working with brands including Glidden and Ralph Lauren Paints, The Home Depot and Ford Motor Company.

She joined Progressive in 2005 as a marketing manager. In marketing she led Hispanic marketing in personal lines acquisition and served as employment brand director. She was then director of internal and external communications, leading the public relations, agency marketing, crisis management, internal communications and social media teams.

She later held senior roles in the corporate human resources and Customer Relationship Management organizations. Progressive’s 10-K records her as senior director of benefits management until May 2022, senior human resource business leader from May 2022 to February 2025 and business leader for compensation and benefits from February to June 2025.

In June 2025 she was named chief marketing officer, overseeing research, analytics, human insights, creative development and management, public relations, crisis management, agent communications, marketing communications, digital marketing, social media, brand community management and influencer marketing. Progressive, an insurance holding company in Mayfield Village, Ohio, wrote $83.2 billion of net premiums in 2025, according to its 10-K.

Progressive’s 10-K describes a management team that supports the chief executive in overseeing the business and the corporate functions serving the whole organization: the chief financial, marketing, investment, information, human resources, strategy and legal officers, and the presidents of the personal lines, commercial lines, claims and customer relationship management groups. Pumarejo has represented marketing on it since 2025.

Education

Indiana University of Pennsylvania

MBA

Seton Hill University

Bachelor’s degree, Advertising and public relations