Kristyn Cook

Chief Agency, Sales & Marketing Officer State Farm

Last Reviewed: October 1, 2026

Executive Summary

Kristyn Cook has led State Farm’s agency force, sales and marketing as Chief Agency, Sales & Marketing Officer since January 2023, succeeding Rand Harbert. She knows the business from the agent’s side: she ran her own State Farm agency before moving into corporate leadership, and as Senior Vice President for Agency and Marketing worked alongside Harbert for three years. State Farm credits her with taking its marketing beyond traditional media to digital platforms such as gaming and TikTok to reach younger customers. State Farm ranked No. 32 on the 2026 Fortune 500.

Career Highlights

• Chief Agency, Sales & Marketing Officer of State Farm since January 2023.
• Senior Vice President – Agency & Marketing.
• Former State Farm agent.

Professional Journey

Cook opened her own State Farm agency and later moved into the company’s leadership, becoming Senior Vice President for Agency and Marketing and working alongside chief marketing officer Rand Harbert.

State Farm credits her with reshaping its marketing strategy beyond traditional media, extending the brand into digital platforms such as the metaverse, gaming and TikTok to reach Gen Z and millennial customers.

In September 2022 State Farm named her to succeed Harbert as Chief Agency, Sales & Marketing Officer, effective 1 January 2023.

Education

No first-party source read for this profile states her education.