Jim Bureau

President & CEO Loftware

Last Reviewed: September 26, 2026

Executive Summary

Jim Bureau is President and CEO of Loftware, the Portsmouth, New Hampshire company whose cloud software manages the labels, artwork and product identification data that follow goods through manufacturing and supply chains. Loftware describes itself as “the global leader in product identification”. It has more than 40 years of history and offices in the US, UK, Slovenia, China and Singapore. Bureau took over in June 2023 from Robert O’Connor Jr., who had led the company for 13 years. He arrived with a record in moving established enterprise software businesses to subscription models: as CEO of procurement software company JAGGAER he grew recurring revenue by 55% during its move to SaaS. At Loftware he has pushed the product beyond labeling inside a single enterprise towards connected packaging and networks shared with trading partners.

Career Highlights

• President and CEO of Loftware since June 2023.
• Chief Executive Officer of JAGGAER, where Loftware credits him with a 55% increase in recurring revenue during the transition to SaaS and a 45% improvement in partner-sourced revenue.
• Senior Vice President of North America at Verint Systems/KANA Software.
• Vice President of Sales at Pegasystems.
• Earlier leadership roles at Shared Health, Oracle and 3M.
• At Loftware, acquired enterprise link management platform BL.INK in April 2025 and launched the Loftware Connect trading-partner network in April 2026.

Professional Journey

Bureau’s career, as Loftware describes it, spans more than 20 years of technology leadership. It includes leadership roles at 3M, Oracle and Shared Health, Vice President of Sales at Pegasystems, and Senior Vice President of North America at Verint Systems/KANA Software. Loftware does not date these roles.

His most recent role before Loftware was CEO of JAGGAER, the cloud-based procurement and business automation company. Loftware’s account of that tenure highlights three things: recurring revenue up 55% as the company moved to a SaaS model, partner-sourced revenue up 45% after a reworking of its go-to-market messaging, and a repositioning of the company from spend management towards what it called Autonomous Commerce.

Loftware’s board named him President and Chief Executive Officer on 15 June 2023. His predecessor, Robert O’Connor Jr., moved to the board as a senior adviser. Loftware was then backed by Accel-KKR and Riverside Partners as equal investment partners. It had combined with NiceLabel and acquired Gap Systems and PRISYM ID. Business NH Magazine reported that autumn that the company had nearly 600 employees, revenue above $100 million and customers including General Electric and McCormick, and that he aimed to grow it to $300 million to $400 million in revenue. Bureau summed up the product’s reach simply: anything that goes on a product or the containers that ship it.

Since then he has pushed Loftware from labeling into connected packaging. In April 2025 it acquired BL.INK, an enterprise link management platform whose dynamic QR codes and no-code digital product passports connect physical packaging to online content. Bureau said the deal extended Loftware’s support “through the entire supply chain”. In January 2026 the company published research on supply chain modernisation drawn from more than 400 professionals in 55 countries. In April 2026 it launched Loftware Connect, a network that links companies with their suppliers, co-packers and distributors for product identification. Bureau described it as “the infrastructure of trust for modern global commerce”. Partnerships with BearingPoint and RiseNow followed in mid-2026.

Outside work, Loftware’s 2024 employee profile describes him as an adventurer who wake surfs, skis, hikes, mountain bikes and scuba dives.

Education

No education record was found in any first-party or press source.