Jim Belosic

Founder and Chief Executive Officer SendCutSend

Last Reviewed: September 24, 2026

Executive Summary

Jim Belosic is the founder and chief executive of SendCutSend, a Reno, Nevada company that takes custom part orders online — laser-cut, bent and finished sheet metal and other materials — and ships them within days, in quantities as small as one. He was a software entrepreneur, not a manufacturer: he co-founded the marketing platform ShortStack in 2010 and started SendCutSend in 2018 because, as a hobbyist, he could not get small runs of custom parts made quickly or cheaply. The company crossed $100 million in revenue in October 2025, and in May 2026 raised its first institutional round, $110 million from Sequoia, Paradigm and Patrick and John Collison, at a valuation of $1.01 billion.

Career Highlights

• Founder and CEO of SendCutSend, named as such on the company’s About Us page.
• Took his first online order on 1 November 2018 — custom keychains shaped like pickleball paddles, for a customer in Pennsylvania.
• Grew the company past $100 million in revenue by October 2025, with 410 employees and facilities in Reno, Kentucky and Texas at the start of 2026.
• Raised $110 million in May 2026 at a $1.01 billion valuation and announced a five-year, $1 billion commitment to U.S. manufacturing.
• SendCutSend reports more than 30 million parts shipped, more than 300,000 customers, and 59% of the Fortune 500 as customers.
• Co-founded the digital marketing platform ShortStack in 2010.

Professional Journey

By SendCutSend’s own account, Belosic has been self-employed for most of his working life, starting with a lawn-mowing business before he could drive and moving through graphic design, marketing and software. In 2010 he co-founded ShortStack, a digital marketing platform that automated marketing and social media campaigns for businesses.

Running a software company did not fully satisfy him. A lifelong tinkerer, he began building a steam-powered car in the back of ShortStack’s light-industrial space in Reno, and started fabricating sheet-metal parts for friends, who paid him in beer. The experience exposed a gap: local fabrication shops had little interest in small orders, quoting weeks of lead time and hundreds of dollars for a single part. He sold his interest in ShortStack, bought an industrial CNC fiber laser cutter, and launched SendCutSend. The first online order arrived on 1 November 2018.

The business was built as software first. Customers upload a design, get an instant price and receive finished parts in days; SendCutSend’s CTO, Jacob Graham, worked with Belosic on the nesting software that bundles many customers’ orders onto a single sheet of material, which is central to making one-off parts economical. Growth was funded without venture capital for its first eight years. By January 2026 the Northern Nevada Business Weekly reported 410 employees, nearly a quarter-million square feet of space — including 130,000 square feet across three buildings on Longley Lane in Reno and 50,000-square-foot plants in Paris, Kentucky, and Arlington, Texas — and revenue past $100 million as of October 2025.

In May 2026 the company took its first institutional money: $110 million from Sequoia, Paradigm and Stripe founders Patrick and John Collison, at a $1.01 billion valuation. Belosic framed the long wait in his own words — he said he had played the long game for eight years because he refused to get into bed with the wrong people. Alongside the round the company announced a commitment to invest $1 billion over five years in U.S. manufacturing jobs and domestically produced materials, with more than $250 million earmarked to expand existing plants and open new manufacturing hubs. SendCutSend’s About Us page now describes a team of more than 500 employees across more than 10 states and six manufacturing facilities in Nevada, Kentucky and Texas.

Education

No education record was found in any source consulted.