Jason Wolf

President Fullstory

Last Reviewed: September 26, 2026

Executive Summary

Jason Wolf is President of Fullstory, the Atlanta company whose platform captures and analyses how people behave on websites and apps. He runs the customer-facing side of the business: sales, customer success, support, professional services, partnerships and revenue operations. He joined in March 2024 from Ping Identity, where he was Chief Revenue Officer. Before that he spent more than 15 years at SAP, mostly in its Ariba procurement and spend-management business.

Career Highlights

• Appointed President of Fullstory in March 2024; Scott Voigt is CEO and co-founder (Fullstory press release, About Us page).
• Leads Fullstory’s sales, customer success, support, professional services, partnerships and revenue operations (Fullstory leadership profile).
• Chief Revenue Officer of Ping Identity, leading an international team in identity security (Fullstory press release).
• Held several executive positions at SAP over more than 15 years, including SVP and General Manager of SAP Ariba for Asia Pacific Japan and Global Head of Strategic Growth Initiatives for SAP Ariba, ending as CRO of SAP Intelligent Spend Management (Fullstory press release).
• Earlier worked at Pfizer Pharmaceuticals and as a consultant at Ernst & Young (Fullstory leadership profile).

Professional Journey

Wolf began outside software, at Pfizer Pharmaceuticals and then as a consultant at Ernst & Young, before moving into senior technology sales leadership.

Most of his career was at SAP, where he spent more than 15 years in a run of international executive roles centred on SAP Ariba, the procurement and supplier-network business. These included Global Head of Strategic Growth Initiatives for SAP Ariba and Senior Vice President and General Manager for Asia Pacific Japan. He finished as Chief Revenue Officer of SAP Intelligent Spend Management, the part of SAP covering spend management and its business network.

He left SAP to become Chief Revenue Officer of Ping Identity, the identity and access management company, where he led an international revenue team.

Fullstory announced him as President on 11 March 2024. The Atlanta company sells behavioural data and digital-experience analytics to enterprises in North America, EMEA and APAC. In the announcement, CEO Scott Voigt called him an executive who “has repeatedly proven that he can inspire and lead large sales teams.” Wolf pointed to the “transformative behavioral data and insights” enterprises need to build better products. The job covers everything from winning customers to keeping them: sales, customer success, support, professional services, partnerships and revenue operations. As of September 2026 the company’s leadership page still lists him as President.

Education

No education record was found in Fullstory’s press release or leadership biography, and none is recorded here.