Ido Adiv

Co-Founder & Chief Technology Officer Loops

Last Reviewed: September 19, 2026

Executive Summary

Ido Adiv is the co-founder and Chief Technology Officer of Loops, an Israeli product-analytics company built around causal inference rather than conventional dashboard reporting. Most product analytics tools tell a team what changed; Loops is built to tell them what caused the change, applying causal methodology to product usage data so that product and data teams can identify which behaviours genuinely drive a key performance indicator and which merely correlate with it. Adiv is the technical half of a two-founder pairing: he is a software developer and data scientist who led research and development teams in the technology-intelligence unit of the Israel Defense Forces, while co-founder and CEO Tom Laufer came from leading growth and analytics for Google across EMEA. That split — a causal-modelling engineer alongside a growth practitioner — is the shape of the product itself.

Career Highlights

• Co-founded Loops in 2020 and has served as Chief Technology Officer since, owning the causal-inference engine at the core of the platform.
• Partnered with Tom Laufer, former head of growth and analytics for Google EMEA, in a founding team that pairs causal modelling with growth practice.
• Led Loops through its emergence from stealth in November 2022 with a $14 million seed round led by Scale Venture Partners, with participation from Cardumen Capital and operator angels including Brian Balfour and Lenny Rachitsky.
• Led research and development teams in the technology-intelligence unit of the Israel Defense Forces, the training ground for a large share of Israel’s data-infrastructure founders.
• Described by his own company and by Israeli trade press as a serial entrepreneur who previously built and sold two companies; the companies are not publicly named.

Professional Journey

Adiv’s technical career began in the technology-intelligence unit of the Israel Defense Forces, where he led research and development teams. The unit is a well-documented pipeline into Israeli data and security startups, and it is also where his eventual co-founder, Tom Laufer, served as a product management lead — a shared origin that predates the company by years.

After military service, Adiv worked as a software developer and data scientist and moved into founding companies of his own. Both Loops’ own About Us page and Israeli trade coverage describe him as a serial entrepreneur who built and sold two businesses before Loops. Neither source names those companies, and no filing or press record identifying them was located, so that period of his career is documented in outline only.

In 2020 he co-founded Loops with Laufer. The thesis was that product analytics had become very good at reporting correlation and remained poor at establishing cause: teams could see that a metric had moved and could see which cohorts moved with it, but could not reliably say which product change was responsible. Loops applies causal-inference methodology to product data to close that gap, surfacing growth opportunities the team has not thought to query for. Adiv owns that modelling work as CTO.

The company operated quietly for roughly two years before launching publicly in November 2022 with a $14 million seed round led by Scale Venture Partners. Cardumen Capital participated, as did a set of individual operators from the growth-practitioner world — notably Brian Balfour, formerly VP of Growth at HubSpot, and Lenny Rachitsky, formerly a product lead at Airbnb. The investor list is itself a signal of positioning: Loops sold itself first to the people who run growth teams. As of September 2026 no acquisition or subsequent priced round has been announced.

Education

No education record for Ido Adiv was found in any public source, including Loops’ own team page and the company’s launch press coverage. It is left unstated here rather than inferred.