Eric Carrasquilla

Chief Executive Officer Vendavo

Last Reviewed: September 18, 2026

Executive Summary

Eric Carrasquilla is the Chief Executive Officer of Vendavo, appointed on 10 July 2024. Vendavo builds software for B2B pricing, selling, and rebate management — the systems that determine what an industrial manufacturer or distributor actually charges each customer, which in businesses with tens of thousands of SKUs and negotiated customer-specific terms is neither simple nor consistent. Small improvements in pricing discipline move margin more directly than almost any other lever available to such a company. Carrasquilla arrived with a background concentrated in exactly this category, having held executive product leadership at Model N and Conga before becoming Executive Vice President and Division President at CSG.

Career Highlights

• Appointed Chief Executive Officer of Vendavo on 10 July 2024.
• Former Executive Vice President and Division President at CSG.
• Held executive product leadership roles at Conga and at Model N, both adjacent revenue and commercial operations software businesses.
• Speaker and interview subject on B2B pricing strategy for MGI Research.
• Conference speaker at TM Forum’s DTW Ignite 2025.
• Regular contributor to Distribution Strategy Group on pricing and channel topics.

Professional Journey

Carrasquilla built his career in the software category concerned with how companies actually get paid, which is a narrower and more technical field than general enterprise software. He held executive product leadership roles at Model N, whose revenue management software serves life sciences and high technology manufacturers navigating complex contracted pricing and rebate obligations, and at Conga, which operates in quote-to-cash — the sequence running from configuring a quote through contracting to revenue recognition. Both sit immediately adjacent to Vendavo’s market.

He then moved to CSG, the business support systems and customer engagement company, rising to Executive Vice President and Division President. That role added scale and general management responsibility to what had been a product-centred career, running a division rather than a product line.

Vendavo appointed him Chief Executive Officer on 10 July 2024 to lead its next growth phase. The company’s proposition rests on a structural feature of B2B commerce: unlike consumer retail, where prices are posted, industrial pricing is negotiated, customer-specific, and frequently delegated to sales representatives working from stale guidance. The result is margin leakage that is invisible in aggregate reporting — discounts granted without justification, rebate obligations mis-accrued, and identical customers charged materially different prices. Vendavo’s software applies analytics to set and enforce pricing guidance, manage rebate programmes, and give commercial leadership visibility into what is actually being charged.

Since taking the role, Carrasquilla has been visible as a commentator on the category, speaking with MGI Research on B2B pricing strategy, appearing at TM Forum’s DTW Ignite 2025 on digital engagement and pricing, and contributing regularly to Distribution Strategy Group on pricing and channel topics.

Education

No education details were found in public sources reviewed for this profile.