Ed King

Co-Founder and Chief Product Officer Openprise

Last Reviewed: September 24, 2026

Executive Summary

Ed King is co-founder and Chief Product Officer of Openprise, a San Mateo, California company that sells a no-code data automation platform to revenue and go-to-market operations teams. He ran Openprise as founder and chief executive from its early years until 2026, a period that included a $25 million Series B in 2024 and a customer list with names such as Adobe, Broadcom and Splunk. In August 2026 the company appointed John Narbaitz as CEO, and King moved to Chief Product Officer. Before Openprise he spent about two decades in enterprise software product management and marketing, at companies including Vordel, Qualys and Agiliance.

Career Highlights

• Co-founder of Openprise, Inc., a Delaware corporation incorporated in 2013 according to its SEC Form D filings, where he is listed as Executive Officer and Director.
• Chief executive of Openprise until 17 August 2026, when the company named John Narbaitz CEO and King became Founder and Chief Product Officer.
• As chief executive, led the company’s $25 million Series B, announced in March 2024 and led by Morgan Stanley Expansion Capital.
• Appointed vice-president of product marketing at Vordel in 2011, based in Silicon Valley.
• Previously vice-president of product management at Qualys, with earlier product marketing and management roles at Agiliance, Thor Technologies and Jamcracker.

Professional Journey

King’s career before Openprise was in product management and product marketing for enterprise infrastructure and security software. When Vordel hired him in May 2011 as vice-president of product marketing for its new West Coast office, the announcement called him a 20-year veteran of the technology sector. His most recent job had been vice-president of product management at Qualys. Before that he held global product marketing and management positions at Agiliance and worked at Thor Technologies, which became part of Oracle, and at Jamcracker. At Vordel he was responsible for product marketing strategy and for building alliances with industry partners.

Openprise was incorporated in Delaware in 2013 and filed its first Form D notice in 2017, when it was based in Redwood City. King was named as its executive officer and a director. Its product is a cloud platform that lets go-to-market teams manage customer data and automate workflows without writing code. It later positioned the product as revenue operations data automation and, more recently, as an AI and data orchestration platform for go-to-market teams. Mario Lim is co-founder and chief technology officer.

The company moved to San Mateo. A 2021 Form D reported a raise of about $15.8 million. In March 2024 it announced a $25 million Series B led by Morgan Stanley Expansion Capital, naming Adobe, Broadcom, Nutanix, Rippling, Rockwell, Russell Reynolds and Splunk among its customers.

On 17 August 2026 Openprise announced John Narbaitz, a former Openprise customer with more than 20 years of experience scaling SaaS companies, as its CEO. King stayed on as Founder and Chief Product Officer. In the announcement he said bringing in Narbaitz was an investment in the company’s future and that his experience as a customer meant he already knew what customers expect.

Education

No education record was found in a primary or first-party source. A university attributed to him by aggregator sites is not recorded here.