Chris Rogers

President, Chief Executive Officer and Chairperson Instacart (Maplebear Inc.)

Last Reviewed: September 30, 2026

Executive Summary

Chris Rogers is President and Chief Executive Officer of Instacart, the North American grocery technology company listed on Nasdaq as Maplebear Inc., and has chaired its board since November 2025. He is an internal successor: he joined Instacart in 2019 to run its retail relationships, became Chief Business Officer in 2022 with responsibility for the company’s entire commercial operation, and was named in May 2025 to succeed Fidji Simo as CEO. His background is on the commercial side of consumer businesses, from grocery account management at Procter & Gamble to more than a decade at Apple in Canada; Instacart’s board has said it chose him for his understanding of the business, his operational record and his strategic vision.

Career Highlights

• President and Chief Executive Officer of Instacart since August 2025, and a member of its board since the same month.
• Appointed Chair of Instacart’s board on 24 November 2025, succeeding Fidji Simo.
• Chief Business Officer from September 2022, overseeing retailer relationships and expansions, ad sales, partnerships, mergers and acquisitions, Instacart Business and Instacart Health.
• Vice President, Global Retail at Instacart from July 2019 to September 2022.
• Managing Director of Apple Canada from 2018 to 2019, after leading Apple’s Carrier Channel and Consumer Retail businesses in Canada.

Professional Journey

Rogers began his career at Procter & Gamble in account management, where, according to Instacart, he led the company’s relationships with Canada’s largest national grocery retailers. In 2008 he moved to Apple, spending roughly eleven years in sales and business roles of increasing responsibility. In Canada he led Apple’s Carrier Channel business and its Consumer Retail business, and from 2018 to 2019 he was Managing Director of Apple Canada, where Instacart says he built a Canada-specific strategy that drove world-leading iPhone adoption.

He joined Instacart in July 2019 as Vice President, Global Retail. In September 2022 he became Chief Business Officer and took on the whole commercial side of the company: retailer relationships and expansions, advertising sales and research, partnerships, mergers and acquisitions, and the Instacart Business and Instacart Health units.

On 28 May 2025 Instacart announced that he would succeed Fidji Simo as Chief Executive Officer, effective 15 August 2025, and join the board on taking up the role, with Simo staying on as Chair during the handover. The company’s proxy statement later explained that the board had already identified potential internal successors, which let it move quickly, and that it chose Rogers for his understanding of the business, his operational record and his strategic vision. In November 2025, with the transition complete, Simo stepped down from the board and on 24 November the directors appointed Rogers as Chair, combining the two roles. He signed the company’s 2026 proxy statement as Chief Executive Officer and Chairperson, and in August 2026 presented Instacart’s second-quarter results as CEO.

At the time of his appointment as CEO he also sat on the board of SPINS, a data and analytics provider for the natural and wellness products industry, and on the board of the Ad Council.

Education

Wilfrid Laurier University

Bachelor of Business Administration