Rohan Deuskar

Founder & CEO Stylitics

Last Reviewed: September 19, 2026

Executive Summary

Rohan Deuskar is the founder and chief executive of Stylitics, which solves a problem that sounds cosmetic and is in fact commercial: online retailers sell products one at a time, while people shop in outfits and rooms. Stylitics generates styled combinations at scale - this jacket with those trousers and that bag, this sofa with that rug - and places them on retailers’ product pages, so that a single-item view becomes a complete look with everything in it purchasable. The economic case is straightforward, since the mechanic raises average order value and does the job a store’s visual merchandiser would do in a physical shop, at a volume no human team could reach. Deuskar started the company in January 2011 from a small Brooklyn apartment, having won the grand prize at the Wharton Business Plan Competition that year. It now works with more than 175 global retailers including Williams-Sonoma, Puma and Express, reaching over 200 million shoppers a month, and has raised roughly $100M, most of it in an $80M Series C funded by PSG in 2022.

Career Highlights

• Founded Stylitics in January 2011, working out of a small Brooklyn apartment, and has led the company as CEO throughout.
• Won the grand prize in the 2011 Wharton Business Plan Competition.
• Raised an $80M Series C in March 2022 funded by the growth equity firm PSG, taking total capital raised to about $100.7M across seven rounds.
• Built the platform to more than 175 global retailers across multiple markets, serving over 200 million shoppers monthly, with customers including Williams-Sonoma, Puma, Express and Chico’s FAS.
• Expanded the product beyond outfitting into AI bundling, an AI image studio, catalogue enrichment and an optimisation suite, under the company’s framing of inspirational commerce.
• Backed the commercial case with commissioned Forrester Total Economic Impact research reporting a 10% lift in average order value, net present value of $3.6M and a 563% return on investment for retailers on the platform.
• Named a 2014 Fashion Fellow by New York City’s Economic Development Corporation and 92Y.
• Became a regular commentator on fashion technology and retail AI, with coverage in the Wall Street Journal, Vogue, Women’s Wear Daily, The New York Times, Inc. and Wired Japan.

Professional Journey

Deuskar studied economics at Northwestern and then took an MBA at Wharton, where he was active in both the crew team and the Entrepreneurship Club. Stylitics came directly out of that period rather than after a corporate career - no employment before the company appears in any public record - and it won the grand prize at the 2011 Wharton Business Plan Competition, which gave the idea both capital and credibility at the point where it needed them most. He founded the company in January 2011 and ran the early years out of a Brooklyn apartment.

The original product was closer to a consumer proposition, built around digital wardrobes and helping people catalogue and combine what they owned. That generated something more valuable than the consumer business itself: a structured dataset about how garments actually get worn together, and a system for producing styled combinations automatically. The pivot that defined the company was turning that capability around and selling it to retailers, who had the opposite problem - enormous catalogues, product pages that showed one item in isolation, and no scalable way to show a customer what to put with it.

That is the business Stylitics became. Its platform produces outfits and bundles on a retailer’s own site, driven by the retailer’s inventory, merchandising rules and the shopper’s context, so that recommendations reflect what is actually in stock and what the brand wants to push. The measurable effect is on basket size, which is why the company has leaned on third-party validation, commissioning a Forrester Total Economic Impact study that reported a 10% rise in average order value, $3.6M in net present value and a 563% return on investment. Adoption followed in apparel and then well beyond it, into home and lifestyle categories where the same logic applies to rooms rather than outfits, with Williams-Sonoma, Puma, Express and Chico’s FAS among the named customers.

Capital arrived in proportion. In March 2022 the growth equity firm PSG funded an $80M Series C, bringing total funding to roughly $100.7M across seven rounds, with the stated aim of turning retailers’ websites into style destinations rather than catalogues. Deuskar has used the subsequent years to broaden the product into adjacent AI tooling - bundling, an image studio for generating merchandising imagery, catalogue enrichment and an optimisation layer - under the banner of inspirational commerce. He remains chief executive, and has become one of the more frequently quoted voices on how AI is changing retail merchandising, speaking at New York Fashion Week, Decoded Fashion and the Fashion Institute of Technology.

Education

The Wharton School, University of Pennsylvania

MBA

Northwestern University

BA, Economics

No graduation years appear in any source consulted, and both entries rest on professional directories and secondary coverage rather than institutional records.