Orfeo Finocchi

Chief Executive Officer, North America Modula Inc.

Last Reviewed: September 26, 2026

Executive Summary

Orfeo Finocchi is Chief Executive Officer of Modula Inc., the North American business of Modula, the Italian manufacturer of vertical lift modules, horizontal carousels and other automated storage and retrieval systems for warehouses and factories. He took the role on 1 January 2025 and is based at the company’s Franklin, Ohio plant. The appointment was a return: Finocchi had earlier run Modula’s business in China, first inside System China and then as General Manager of Modula China, where he led its separation into a standalone company with its own manufacturing plant. In the US he has overseen a major expansion of the Franklin facility intended to triple its output.

Career Highlights

• Chief Executive Officer of Modula Inc. (Modula North America) since 1 January 2025, based in Franklin, Ohio.
• Announced in June 2025 a 170,000 square foot expansion of the Franklin plant, an investment of more than $36 million intended to raise capacity to up to 1,600 vertical lift modules a year and add about 60 jobs.
• As General Manager of Modula China, led the spin-off of the Modula business unit from System China into a new legal entity and built its own manufacturing facility.
• As General Manager of System China, a subsidiary of Italy’s System S.p.A., expanded Modula’s sales network in China and System Ceramics’ across Asia, including Japan, India and Thailand.

Professional Journey

Finocchi’s association with Modula began in China, when Modula was still part of the Italian System Group. As General Manager of System China, a subsidiary of System S.p.A. originally focused on equipment for the ceramics industry, he was responsible for building Modula’s sales network in China and for System Ceramics across the wider Asian region, including Japan, India and Thailand.

When the group decided to separate the Modula business unit from System China, he was appointed General Manager of Modula China. He led the spin-off, the creation of a new legal entity and the construction of an independent manufacturing facility, and Modula credits him with establishing the brand as a recognised name in the Chinese market.

After a period away, he returned to Modula as Chief Executive Officer of Modula Inc., effective 1 January 2025, with a remit covering operational excellence, innovation and expansion across North America. Marking the appointment, he said he had “always shared with Mr. Franco Stefani a deep commitment to excellence and continuous innovation in production and manufacturing processes.” Modula’s North American operation manufactures in Franklin, Ohio and Lewiston, Maine, part of a group with production plants in Italy, the US and China, twelve subsidiaries and more than 100 dealers worldwide.

In June 2025 he announced a further expansion of the Ohio site, where Modula had invested $26.5 million in 2019: a 170,000 square foot addition to the existing 242,000 square foot building, with construction beginning in February 2025 and a projected investment of more than $36 million. “As demand continues to grow in North America, it’s essential that we scale accordingly,” he said. In March 2026 he launched a partnership placing Modula’s vertical lift technology in the new Butler Tech Aviation Center, describing support for local STEM education as “a cornerstone of our mission.”

Education

No education record was found in the sources reviewed.