Michael Atalla

Chief Marketing Officer UiPath

Last Reviewed: September 19, 2026

Executive Summary

Michael Atalla is Chief Marketing Officer of UiPath, the New York-listed automation company, where he oversees every facet of global marketing strategy. He joined in August 2025 at a genuinely awkward moment for the business: UiPath built its name and its install base on robotic process automation — software robots that mimic a human clicking through an application — and is now trying to convince the same customers that its future is agentic AI and orchestration, a fundamentally different proposition sold on different terms. Atalla’s background is precisely suited to that problem. He spent nearly fifteen years at Microsoft and was instrumental in moving Office from on-premises software to Office 365, one of the most consequential category transitions in enterprise software, and then spent four years running worldwide marketing at F5, another company repositioning a legacy franchise. Founder and chief executive Daniel Dines described him on appointment as bringing deep product marketing expertise and technical credibility.

Career Highlights

• Appointed Chief Marketing Officer of UiPath, announced 25 August 2025, with responsibility for all facets of the company’s global marketing strategy and a central role in elevating its position in agentic AI and orchestration.
• The appointment was material enough to be reported to investors: it appears in exhibit 99.1 to UiPath’s Form 8-K filed 4 September 2025, among the quarter’s business highlights.
• Serves on an eight-person executive team under founder and CEO Daniel Dines, alongside the COO, CFO, Chief Product & Technology Officer, Chief Strategy Officer, Chief People Officer and Chief Legal & Administrative Officer.
• Was Senior Vice President and Head of Worldwide Marketing at F5, the application security and delivery company, leading marketing execution and impact for four years.
• Spent nearly fifteen years at Microsoft in marketing leadership roles and played an instrumental part in the evolution of Microsoft Office from on-premises technology into Office 365, the leading cloud productivity service.
• Founded and led The MJJM Group, working with early-stage founders to reach their initial funding and growth objectives.
• Brings more than 20 years of marketing leadership, and describes his own approach as bridge-building, customer-obsessed and story-driven.

Professional Journey

Atalla’s career has been spent marketing enterprise technology through transitions rather than launches. Nearly fifteen years of it were at Microsoft, in a succession of marketing leadership roles, and the work he is most identified with there is the evolution of Office from a boxed, on-premises product into Office 365. That shift required persuading an enormous existing customer base that a product they already owned outright should instead be rented as a service — a marketing problem as much as a technical one, and one that defined the following decade of enterprise software.

He then founded and led The MJJM Group, a venture of his own that supported early-stage founders in reaching their initial funding and growth objectives — a deliberate step outside large-company marketing and into the mechanics of getting a company started.

From there he joined F5, the application security and delivery company, as Senior Vice President and Head of Worldwide Marketing, leading marketing execution and impact over four years.

UiPath recruited him in August 2025. The company announced him as the leader who would oversee all facets of global marketing strategy and elevate UiPath’s position in agentic AI and orchestration, and Dines pointed to his product marketing expertise and technical credibility. Atalla called it a transformative moment in technology and a pivotal moment in UiPath’s journey. The company reported the hire to shareholders in its quarterly results the following month, in the same list of highlights as its Gartner Magic Quadrant leadership position and its own internal SAP S/4HANA migration — a sign of how central the repositioning is to the company’s narrative. Alongside his executive work he is a long-standing supporter of City Year Seattle and Yellow Wood Academy, both focused on education equity and access.

Education

No education could be established for this subject. UiPath’s appointment announcement, its own personal profile page for him and a search targeted specifically at his educational background all return nothing on degrees or institutions.