Michael Aragon

President, Ford Integrated Services Ford Motor

Last Reviewed: October 1, 2026

Executive Summary

Michael Aragon leads Ford Integrated Services as its president, a role he took in March 2025. He came from consumer digital businesses: he ran lululemon’s digital fitness platform, including MIRROR, and before that was chief content officer at Twitch, Amazon’s live-streaming service. Ford Motor ranked No. 22 on the 2026 Fortune 500.

Career Highlights

• President, Ford Integrated Services since March 2025.
• CEO, MIRROR and Executive Vice President, lululemon Digital Fitness, 2022 to 2023.
• Chief Content Officer at Twitch, 2017 to 2022.

Professional Journey

Aragon was Chief Content Officer at Twitch Interactive from 2017 to 2022, then CEO of MIRROR and Executive Vice President of lululemon Digital Fitness from 2022 to 2023, staying on as an adviser in 2024 after the platform was acquired by Peloton.

He joined Ford as President of Ford Integrated Services in March 2025.

Education

No first-party source read for this profile states his education.