McCall Gosselin

Chief Corporate Affairs Officer · Planet Fitness

Fitness FranchisingHampton, NH

Chief Corporate Affairs Officer of Planet Fitness, responsible for internal and external communications, brand reputation, social impact and ESG, government relations, human resources and headquarters operations. She joined the company in January 2013 from the global public relations team at Dunkin' Brands, and was named a Top Woman in PR by PR News in 2020.

Last reviewed: Oct 1, 2026

McCall Gosselin

Chief Corporate Affairs Officer Planet Fitness

Last Reviewed: October 1, 2026

Executive Summary

McCall Gosselin is Chief Corporate Affairs Officer of Planet Fitness and has been with the company since January 2013, which makes her one of the longest-serving members of its leadership team. Her title understates the breadth of the job. Besides communications and reputation, she is responsible for social impact and ESG, government relations, human resources and the running of the headquarters. She came to fitness from the global public relations team at Dunkin’ Brands.

Career Highlights

  • Chief Corporate Affairs Officer of Planet Fitness, leading internal and external communications, brand reputation, social impact and ESG, government relations, human resources and HQ operations.
  • Joined Planet Fitness in January 2013.
  • Member of the executive leadership team presented at the company’s November 2025 Investor Day.
  • Named a Top Woman in PR by PR News in 2020.
  • Earlier worked on the global public relations team at Dunkin’ Brands, and before that at communications agencies in Boston and Washington, DC.

Professional Journey

Gosselin earned a bachelor’s degree in public communications at American University in Washington, DC. She started her career at communications agencies in Washington and Boston, representing leading retail brands. She then joined Dunkin’ Brands, working on its global public relations team.

She moved to Planet Fitness in January 2013. Over the following years she rose to lead the company’s corporate affairs function. Her tenure spans the 2024 change of chief executive and the 2026 refresh of the brand. PR News named her a Top Woman in PR in 2020.

Her current remit is unusually wide. It covers internal and external communications, brand reputation, social impact and ESG, government relations, human resources and headquarters operations. Outside the company she has served on the board of directors of the Boys & Girls Clubs of Manchester, New Hampshire.

She appeared on the executive leadership team slide at Planet Fitness’s November 2025 Investor Day. She remains the company’s named media contact on its financial results, most recently for the second quarter of 2026.

Education

American University

Bachelor’s degree, Public Communications