Mark Weinstein

Executive Vice President and Chief Marketing and Guest Experience Officer Target

Last Reviewed: October 3, 2026

Executive Summary

Mark Weinstein joined Target in September 2026 as Chief Marketing and Guest Experience Officer, leading marketing, brand, loyalty, guest experience and digital, including the Roundel retail media business and the Target Plus marketplace. He came from Hilton, where he was chief marketing officer and head of luxury brands, overseeing brand and performance marketing across its global portfolio; Target credits him with developing the “Hilton. For the Stay.” brand platform and transforming the Hilton Honors loyalty program. Earlier he was a consultant at MarketBridge and PwC. He arrives as an outsider in a role whose previous holder, Cara Sylvester, moved to run merchandising, bringing loyalty-program experience from travel to a retailer that runs its own Target Circle loyalty program.

Career Highlights

• Executive Vice President and Chief Marketing and Guest Experience Officer of Target since September 2026.
• Chief Marketing Officer and head of luxury brands at Hilton.
• Led the “Hilton. For the Stay.” brand platform and the transformation of Hilton Honors, according to Target.
• Named to Forbes lists of the world’s most influential CMOs.

Professional Journey

Weinstein earned a bachelor’s degree in marketing and finance at the University of Maryland’s Robert H. Smith School of Business. He began as a consultant at PricewaterhouseCoopers and MarketBridge, according to his Target biography.

At Hilton he became chief marketing officer and head of luxury brands, overseeing brand and performance marketing for the company’s global portfolio of hotel brands. Target credits him with leading the development of Hilton’s brand platform, “Hilton. For the Stay.”, and with transforming Hilton Honors into one of the world’s largest and most valuable travel loyalty programs. He was named to the Forbes World’s Most Influential CMOs and Forbes Entrepreneurial CMO 50 lists, and his teams’ work was recognized by AdAge, ADWEEK and Billboard.

His Form 3 filing reports that he became a Target executive officer on 13 September 2026. As executive vice president and chief marketing and guest experience officer he leads marketing, brand, loyalty, guest experience and digital, including Roundel and Target Plus, with the aim, in Target’s words, of making experiences across channels personalized, connected and unmistakably Target.

The guest-experience remit was previously held by Cara Sylvester, who became chief merchandising officer in February 2026. He joins a leadership team led by chief executive Michael Fiddelke, with Lisa Roath as chief operating officer and Jim Lee as chief financial officer.

Target’s fiscal 2025 annual report names elevating the guest experience as one of its four strategic priorities, making shopping easy, inspiring and friendly across stores and digital channels, which is the remit he now leads. Roundel, the retail media business in his portfolio, is described by Target as a multi-billion-dollar business and one of its most significant profit contributors.

Education

University of Maryland, Robert H. Smith School of Business

Bachelor of Science, Marketing and Finance