Jonathan Blais

CTO & Co-Founder Everflow

Last Reviewed: September 19, 2026

Executive Summary

Jonathan Blais is chief technology officer and one of three co-founders of Everflow, the partner marketing tracking and attribution platform started in May 2016 with Sam Darawish and Kanwar Dhaliwal. The founding team came directly out of an exit from Moolah Media, one of the very first mobile affiliate networks, which is the source of both their domain knowledge and their unusual strategic choice: Everflow has never taken outside investment. It describes itself as a profitable bootstrapped company grown through happy customers and referrals — a position almost no venture-backed competitor in martech can claim, and one that has forced the product to earn its growth rather than buy it. Blais owns the technical side of that, and the scale is substantial: 1.3 billion events tracked and 776 million conversions attributed in 2025, with the company reporting $4.3bn in partner-tracked revenue, 99.99 per cent uptime and more than $30m in annual recurring revenue. The platform now serves over 1,200 brands from offices in Mountain View, Oakland, Amsterdam and Montréal.

Career Highlights

• Was part of the founding team behind Moolah Media, one of the first mobile affiliate networks, which the founders exited before starting Everflow.
• Co-founded Everflow in May 2016 with Sam Darawish and Kanwar Dhaliwal.
• Serves as chief technology officer, responsible for the tracking and attribution infrastructure.
• Built the company without any outside investment, on a profitable bootstrapped basis grown through customer referrals.
• Platform tracked 1.3 billion events and attributed 776 million conversions during 2025, processing $3.8bn in revenue.
• Everflow reported $4.3bn in high-value partner revenue for 2025, up 19 per cent year on year, with conversions up 26 per cent and $365m paid out to partners.
• Reported surpassing $30m in annual recurring revenue and sustaining 99.99 per cent uptime.
• Everflow’s marketplace recorded 1.8 billion clicks in the twelve months to December 2025.
• Grew to more than 1,200 brand customers including JG Wentworth, Moen, Golden Hippo, Mutual of Omaha, Freedom Financial, Seeking Alpha and Trading212.
• Added 34 hires and opened offices in Oakland, Amsterdam and Montréal during 2025.

Professional Journey

Blais’s career in performance marketing technology began at Moolah Media, one of the very first mobile affiliate networks — a business operating at the point where mobile advertising and affiliate attribution first collided, and where the measurement problems that Everflow now solves commercially were originally encountered. Everflow’s own account credits its founders collectively with wrapping up a successful exit there; individual titles and dates are not published.

That exit is the reason Everflow exists in the form it does. Having run an affiliate network themselves, Blais, Sam Darawish and Kanwar Dhaliwal knew the tooling from the buyer’s side, and founded Everflow in May 2016 to build the tracking and attribution platform they had wanted. Darawish took the chief executive role, Dhaliwal chief operating officer, and Blais chief technology officer.

The strategic decision that defines the company is what they did not do: raise money. Everflow describes itself as a profitable bootstrapped company whose growth has come from satisfied customers and referrals, with product direction driven by customer success rather than by a funding roadmap. In a category where most competitors have taken substantial venture capital, this constrains the pace of expansion but removes the pressure to grow at the expense of the product — and it makes the technical function Blais runs a direct determinant of the company’s economics, since engineering cost has to be covered by revenue rather than by a round.

The scale that infrastructure now carries is the clearest measure of the outcome. In 2025 the platform tracked 1.3 billion events, attributed 776 million conversions and processed $3.8bn in revenue, while the company’s December 2025 announcement reported $4.3bn in high-value partner revenue for the year — a 19 per cent increase — alongside a 26 per cent rise in conversions, $365m paid out to partners, 1.8 billion marketplace clicks over twelve months, more than $30m in annual recurring revenue, and 99.99 per cent uptime. That last figure is the one that belongs most directly to Blais’s remit: attribution platforms are load-bearing infrastructure for their customers’ revenue, and downtime is not a degraded experience but lost money.

The company crossed 1,200 brand customers across consumer finance, home goods, health and trading, naming JG Wentworth, Moen, Golden Hippo, Mutual of Omaha, Freedom Financial, Seeking Alpha and Trading212 among them. It added 34 people in 2025 and opened offices in Oakland, Amsterdam and Montréal alongside its Mountain View headquarters — an international footprint built, unusually, entirely out of retained earnings.

Education

No education could be established for Jonathan Blais from any source in this review, including Everflow’s own site, its press releases and third-party directories. None is asserted.