Hesham Abd El Hak

Chief Executive Officer, Baby and Feminine Care Procter & Gamble

Last Reviewed: October 3, 2026

Executive Summary

Hesham Abd El Hak became Chief Executive Officer of Procter & Gamble’s Baby and Feminine Care business in June 2026. The business, which P&G says generates more than $13 billion in annual sales, includes Pampers, Always, Tampax and Luvs. He joined P&G in 1997 as an assistant brand manager and worked in brand and marketing roles across hair care, fabric care and home care in Central and Eastern Europe, the Middle East, Africa, Canada, Asia and Greater China. He then led Feminine Care, first in Greater China and North America and from 2022 as president of the global category, before running Baby Care in early 2026. He now leads both categories after building his senior career in one of them.

Career Highlights

• Chief Executive Officer, Baby and Feminine Care, at P&G since June 2026.
• President, Baby Care, January to June 2026.
• President, Feminine Care, 2022 to 2025.
• Senior Vice President, Feminine Care, North America and Greater China, 2016 to 2022.
• Trustee of the Cincinnati Art Museum.

Professional Journey

Abd El Hak earned a BA in business administration from the American University in Cairo in 1996 and joined P&G on 6 June 1997 as an assistant brand manager for hair care in Central and Eastern Europe, the Middle East and Africa, according to the company. He became brand manager for Ariel in the same region and, in 2000, brand manager for Tide and Mr. Clean laundry in Canada.

He moved into marketing leadership as associate marketing director for paper and home care in the same region in 2005, marketing director for fabric and home care there in 2008 and in Greater China in 2010, and marketing director for hair care in Asia Pacific, India, the Middle East and Africa in 2013.

In 2016 he became senior vice president of Feminine Care in Greater China, and in 2018 senior vice president of Feminine Care and North America brand franchise leader for Always pads and Tampax. From 2022 he was president of Feminine Care, a period in which P&G credits him with leading the acquisition and scaling of the This Is L brand.

He became president of Baby Care on 1 January 2026 and chief executive of Baby and Feminine Care in June 2026, when he was first elected an officer. P&G’s biography notes his support for the Always #endperiodpoverty and #likeagirl initiatives and says he serves on the board of trustees of the Cincinnati Art Museum. Procter & Gamble, based in Cincinnati, reported net sales of $87.0 billion for the fiscal year ended 30 June 2026, according to its 10-K.

Education

The American University in Cairo

BA, Business administration