Freddy Bharucha

Chief Executive Officer, Beauty Procter & Gamble

Last Reviewed: October 3, 2026

Executive Summary

Freddy Bharucha has been Chief Executive Officer of Procter & Gamble’s Beauty business since 2025, a portfolio P&G puts at $15 billion that includes Pantene, Head & Shoulders, Olay, Old Spice, Safeguard, Secret and SK-II. He joined P&G in 1995 after business school in India and has held leadership roles in every region in which it operates, across hair care, skin care, personal care, fabric care and health care. He ran skin and personal beauty care in Greater China, marketing and then the business of P&G’s health care joint venture with Teva in Asia, and personal care in North America. From 2023 he led Personal Care and North America Beauty Operations, including the expansion of the Native brand, before becoming head of Beauty.

Career Highlights

• Chief Executive Officer, Beauty, at P&G since 2025.
• President, Personal Care and North America Beauty Operations, 2023 to 2025.
• Senior Vice President and General Manager, Personal Care, North America and Global Brand Franchises, 2018 to 2023.
• Senior Vice President and General Manager, Skin and Personal Beauty Care, Greater China, 2015 to 2018.
• Chairman of the board of Zenlen Inc., maker of Native.

Professional Journey

Bharucha earned a BA in commerce and economics from Mumbai University and an MBA from the Indian Institute of Management Calcutta, and joined P&G on 1 May 1995 as associate brand director for Ariel and strategic alliances, according to the company. He then held brand director roles in new business development, Greater China fabric care and global hand dish design.

From 2003 he worked in hair care, as senior brand director for Northeast Asia and then brand vice president for North America hair care in 2006 and Asia hair care in 2009. In 2011 he became senior vice president and chief marketing officer of P&G-Teva Health Care for Asia, the Middle East and Africa, and in 2013 senior vice president of that health care business for Asia, India, the Middle East and Africa.

In 2015 he became senior vice president and general manager of skin and personal beauty care in Greater China, and in 2018 of personal care in North America and global brand franchises, covering Old Spice, Secret and Safeguard. From 2023 he was president of Personal Care and North America Beauty Operations, a period in which P&G credits him with expanding Native into new channels and segments.

He became chief executive of Beauty in 2025, the year the 10-K records him as first elected an officer. He chairs the board of Zenlen Inc., the company behind Native that P&G acquired, and was vice chair of the Personal Care Products Council board from 2023 to 2025. P&G’s biography lists the R.V. Goldstein Brand Building Award for Old Spice in 2019, 2020 and 2021. Procter & Gamble, based in Cincinnati, reported net sales of $87.0 billion for the fiscal year ended 30 June 2026, according to its 10-K.

Education

Indian Institute of Management Calcutta

MBA

University of Mumbai

BA, Commerce and economics