Fred LeFranc

Chief Executive Officer Chip City

Last Reviewed: September 28, 2026

Executive Summary

Fred LeFranc is Chief Executive Officer of Chip City Cookies, the specialty cookie bakery that started in Astoria, Queens and now has 39 locations in six states, backed by Danny Meyer’s growth equity fund Enlightened Hospitality Investments. He came to the role from restaurant consulting. He founded Results Thru Strategy, a firm that works with owners and executives on turnarounds and growth, and before that spent decades running hospitality and technology brands. Chip City’s own announcement describes him as having “stepped in” as CEO, and his first public move there was to promote a leader from inside the company.

Career Highlights

• Chief Executive Officer of Chip City Cookies, an Enlightened Hospitality Investments portfolio company with 39 locations in New York, New Jersey, Connecticut, Massachusetts, Texas and Virginia.
• In July 2026 promoted Nicolas “Nico” Gabriel Baizan de Aldecoa, who joined as Senior Director of Retail Operations in August 2025, to President.
• Founded the restaurant consulting firm Results Thru Strategy in 2006, according to a 2024 Restaurant Finance Monitor speaker biography.
• Served as COO, CEO, President or board member at hospitality and technology brands including Flat Rock Grille, Ruby’s Diner, Fishbowl Marketing and Louise’s Trattoria.
• His turnaround of Louise’s Trattoria, which covered design, concept development, food production, IT systems and operations, was featured in Inc. Magazine.

Professional Journey

LeFranc’s career has been in hospitality, and it has run for four decades. Results Thru Strategy says he held COO, CEO, President and board roles at a series of restaurant and restaurant-technology businesses, among them Flat Rock Grille, Ruby’s Diner, Fishbowl Marketing and Louise’s Trattoria. The Louise’s Trattoria work is the one singled out. The firm describes it as a full turnaround, covering design, concept development, food production, IT systems and operational execution, and says Inc. Magazine covered it.

In 2006 he founded Results Thru Strategy, a restaurant consulting company, according to his 2024 speaker biography at the Restaurant Finance & Development Conference. That biography lists him as president, CEO, “chaos strategist” and consultant, leading project teams and business development, and acting as a trusted advisor to leadership teams and CEOs working toward stability and profitability. The firm’s own site currently calls him managing partner and co-founder. His listed areas of expertise include strategic planning, organizational development, executive coaching, performance management, marketing strategy and technology systems.

That background shaped how he came to Chip City. The cookie brand, founded in Astoria, Queens, grew into a multi-state chain with investment from Enlightened Hospitality Investments. Chip City’s July 2026 release describes LeFranc as having “stepped in” as CEO. The same release announced that Nico Baizan de Aldecoa, who had joined in August 2025 to run retail operations, was being promoted to President to focus on revenue performance and profitability across the 39 locations. “We did not go find a leader. We grew one,” LeFranc said in the announcement, “and I am proud to work beside him.”

Education

No education record was found in any first-party or press source reviewed.