Faisal Ahmad

Founder and Chief Executive Officer BIS Research, Inc.

Last Reviewed: September 18, 2026

Executive Summary

Faisal Ahmad is the founder and chief executive of BIS Research, a market intelligence and advisory firm he started in 2014 to cover a part of the research market the large incumbents largely ignore: technologies that have left the laboratory but have not yet formed a market with tidy historical data to extrapolate from. The established research houses are strongest where there are existing revenue lines to size; BIS Research built its position on the opposite case, publishing forward-looking analysis on emerging and lab-to-market technologies across healthcare and medical devices, automotive, semiconductors and electronics, advanced materials, aerospace, and robotics. The firm has remained bootstrapped, funded from client revenue rather than venture capital, and Ahmad’s role spans its commercial structure, its research proposition, and its growth and partnerships.

Career Highlights

• Founded BIS Research in 2014, reportedly starting from a single room in the Delhi National Capital Region, and grew it into a global research and advisory business without taking outside funding.
• The firm reports having served more than 300 companies, including Fortune 500 clients, and having conducted over 5,000 expert interviews to underpin its research.
• Publishes syndicated research covering more than 150 emerging technologies a year across healthcare, automotive, electronics and semiconductors, telecom, aerospace, and robotics.
• Personally authored more than 50 technical and market intelligence reports, custom studies, and client presentations, and has spoken at international technology conferences.
• Early forecasting of the e-cigarette category is cited as a signature example of the firm identifying a market ahead of the incumbents it would disrupt.
• Holds responsibility for BIS Research’s cost and profit centres, its research value proposition, and its strategic growth and partnerships.

Professional Journey

Ahmad took a bachelor’s degree in computer science at BITS Pilani, one of India’s leading engineering institutions, and moved into technology market research rather than engineering practice. The thesis that produced BIS Research came from a gap he identified on the buy side: large corporations facing technological disruption wanted credible, quantified, forward-looking analysis of technologies that were not yet markets, and the major research houses, whose methodologies rest on sizing and segmenting existing revenue, were not well suited to supplying it.

He founded BIS Research in 2014 in the Delhi National Capital Region, with a US entity, BIS Research, Inc., fronting the international business. The firm was built deliberately without external investment, which shaped its model: revenue came from syndicated reports and custom studies from the start, and growth was paced by what clients would pay for rather than by a funding runway. The research method leans heavily on primary work, and the firm cites thousands of expert interviews as the input layer beneath its published analysis.

The coverage the firm chose is where its identity sits. Rather than competing across the whole of technology research, it concentrated on emerging and lab-to-market categories, publishing on more than 150 technologies a year across healthcare and medical devices, automotive and mobility, electronics and semiconductors, telecom, aerospace, advanced materials, and robotics. Its early sizing of the e-cigarette market is the example most often repeated, because it put a number on a category before the tobacco incumbents had decided how seriously to take it, which is precisely the use case the firm was built to serve.

As chief executive, Ahmad’s own remit covers the commercial architecture of the business, its cost and profit centres, the research value proposition that differentiates it from generalist houses, and its strategic partnerships and growth. He has been an active author within the firm’s output rather than a purely administrative chief executive, writing more than 50 reports, custom studies, and client presentations, and he has represented the firm at international technology conferences and in the Indian startup and business press. The company has also brought in outside advisers over time, including an innovation and growth adviser appointment announced in 2018.

Education

BITS Pilani

Bachelor’s degree, Computer Science