Dan Murray

President and Chief Financial Officer CreatorIQ

Last Reviewed: September 29, 2026

Executive Summary

Dan Murray is President and Chief Financial Officer of CreatorIQ, the Culver City, California company whose software helps brands and agencies find, manage and measure creators for influencer marketing programmes. He has been involved with the company almost from its founding: he joined its board in 2014 and became president in April 2018, charged at the time with its US and international expansion, and now combines that role with running finance. His background is as a finance executive in internet and media businesses, several of which he helped sell, including Dollar Shave Club, Fandango and Academy123. He is also a venture partner at Calibrate Ventures.

Career Highlights

• President of CreatorIQ since April 2018 and now also Chief Financial Officer, having served on its board from 2014.
• Chief Financial Officer of Dollar Shave Club, where he helped execute and close its $1 billion sale to Unilever in August 2017.
• Chief Financial Officer of Machinima from 2011 to 2014.
• Senior Vice President of Comcast Interactive Media, overseeing strategy, business development and finance for Comcast’s digital properties.
• CFO of Fandango and Academy123, helping lead their sales to Comcast in 2007 and Discovery Communications in 2006.
• Led international finance and accounting for Overture and Yahoo!, where his Calibrate Ventures biography says the international search business grew from a startup to $1 billion in revenue in four years.

Professional Journey

Murray earned a BS in finance from Penn State University and an MBA from Northwestern’s Kellogg Graduate School of Management, and qualified as a certified public accountant, a licence he now holds as inactive. His early internet-era work was in search: he led international finance and accounting for Overture Services, and for Yahoo! after it acquired Overture in 2003, during the period when the international search business grew rapidly.

He then became a chief financial officer at consumer internet companies that were being built to sell. He was CFO of Academy123, acquired by Discovery Communications in 2006, and of Fandango, acquired by Comcast in 2007. He stayed in Comcast’s digital operations afterwards, as Senior Vice President of Comcast Interactive Media overseeing strategy, business development and finance for its digital properties, with further senior finance roles at Comcast Digital Entertainment and NBCUniversal Media.

From 2011 to 2014 he was CFO of Machinima, and he then joined Dollar Shave Club as CFO. There he worked on the company’s economics ahead of its sale to Unilever for $1 billion, which closed in August 2017.

His connection to CreatorIQ began in 2014, when he joined the board of the company, then called SocialEdge, in its founding year; Allen DeBevoise, Machinima’s co-founder and former chairman, was among its early investors. In April 2018 he moved from the board into the business as president, with responsibility for its growth strategy and its expansion in the US and abroad. CreatorIQ has since grown through acquisition, adding influencer analytics platform Tribe Dynamics in 2021, and through a change of leadership: after a period under interim CEO Jon Namnath, in July 2024 the company hired Chris Harrington, formerly of Omniture and Adobe, as chief executive. Murray is now listed as President and Chief Financial Officer, second on the company’s leadership team.

Alongside CreatorIQ he is a venture partner at Calibrate Ventures.

Education

Northwestern University, Kellogg Graduate School of Management

MBA

Penn State University

BS, Finance