Cliff Lavergne

President Dominion DMS

Last Reviewed: September 28, 2026

Executive Summary

Cliff Lavergne is President of Dominion DMS, which makes VUE, a cloud-core dealer management system for US franchised automotive dealers. Dominion DMS is part of Dominion Enterprises. He was appointed in October 2025, succeeding Sharon Kitzman. He had joined the company in 2020 and was most recently its Vice President of Operations. The company says he has more than 25 years of experience in sales and sales operations for dealership software providers.

Career Highlights

• Appointed President of Dominion DMS in October 2025, succeeding Sharon Kitzman.
• Vice President of Operations at Dominion DMS, where he had worked since 2020. The company credits him with a critical role in advancing strategic initiatives and strengthening dealer success.
• Held several leadership roles in the dealer management system industry before joining Dominion, according to the company.
• More than 25 years in sales and sales operations for dealership software providers.

Professional Journey

Lavergne has spent his career in dealership software. The company says he has more than 25 years in sales and sales operations for dealership software providers, and that before Dominion he held several leadership roles in the dealer management system (DMS) industry. It does not name those earlier employers.

He joined Dominion DMS in 2020 and became Vice President of Operations. Sharon Kitzman was then President. She had joined in 2019, and the company says she oversaw the sunsetting of its older ACCESS system, the launch of VUE DMS, and its response to the pandemic and industry-wide inventory and supply problems.

On 7 October 2025 Dominion DMS announced that Lavergne would succeed her as President. Charlie Watkins, CEO of the parent company Dominion Enterprises, said the appointment “ensures a seamless transition and continuity of leadership”, citing Lavergne’s “deep understanding of dealer needs and commitment to innovation”. The company said that as President he would focus on accelerating its growth strategy and on continuing to deliver innovation, service and security for dealers nationwide.

Education

Louisiana University (as named by Dominion DMS)

Bachelor of Arts, Political Science