Alyssa Quill
CEO · Storage Asset Management
Co-founder and CEO of Storage Asset Management (SAM), the York, Pennsylvania third-party self-storage management company she started with Jay Hoke in 2010 with 21 management contracts and which now manages 634 stores in 38 states. She previously worked in revenue management at Storage USA and rose to Vice President of Operations for the Southeast at Extra Space Storage.
Last reviewed: Sep 28, 2026
Alyssa Quill
CEO Storage Asset Management
Last Reviewed: September 28, 2026
Executive Summary
Alyssa Quill is co-founder and CEO of Storage Asset Management (SAM), a York, Pennsylvania company that runs self-storage facilities on behalf of their owners. She and Jay Hoke started SAM in 2010 by taking over a 21-property management portfolio, and by August 2026 it managed 634 stores in 38 states, describing itself as the largest privately owned third-party self-storage manager in the United States. Her background is in the operating side of the industry: she started as a financial analyst at Storage USA in 2001 and became Vice President of Operations for the Southeast at Extra Space Storage before co-founding the company.
Career Highlights
- Joined Storage USA in Memphis as a financial analyst in 2001, and became a revenue manager after GE Capital acquired the company in 2002, working on pricing across its 458 facilities.
- Kept on by Extra Space Storage as a revenue manager when Storage USA was sold to an Extra Space and Prudential joint venture, and rose to Vice President of Operations for the Southeast Division.
- Joined Investment Real Estate LLC in York, Pennsylvania, in late 2008 to help grow its third-party management business.
- Co-founded Storage Asset Management with Jay Hoke on 20 May 2010, starting with 21 managed properties.
- Built SAM’s operations manual, training programmes and corporate departments before its main period of growth.
- Leads a company that reported 634 managed stores in 38 states in August 2026, after adding 46 facilities in the first half of the year.
Professional Journey
Quill came into self-storage in 2001 as a financial analyst at Storage USA in Memphis. The company changed hands twice while she was there. GE Capital acquired it in 2002, and she became a revenue manager, analysing market trends, pricing and demand across its 458 facilities. Three years later GE Capital sold Storage USA to a joint venture of Extra Space Storage and Prudential Real Estate Ventures. Extra Space kept her on as a revenue manager, and over about three and a half years she rose to Vice President of Operations for its Southeast division, covering facilities in Florida, Georgia and the Carolinas.
In late 2008 she moved to Investment Real Estate LLC, a York, Pennsylvania company that owned about 15 self-storage facilities and managed around 20 more, where she was hired to help expand its third-party management business. The recession made that expansion difficult, and by 2010 IRE was looking to sell the management division. Jay Hoke, a colleague at IRE, was offered the 21 management contracts and asked Quill to become his partner. SAM was formed on 20 May 2010.
Quill has said the company “didn’t grow much” for its first three years, while lending was tight after the recession. The partners used that time to build the business’s foundations: an operations manual, training programmes, new departments and more corporate staff. Growth came afterwards, mostly through referrals from owners, lenders and brokers. By its tenth anniversary in 2020 SAM managed 246 locations in 28 states, and by 2024 it managed 568 self-storage facilities in 36 states, along with 21 mixed-use industrial parks. About a third of those were run remotely through a hub-and-spoke model and a virtual operations option.
The company has kept growing since then. In its Q2 2026 results SAM reported 634 managed stores in 38 states, and Quill, quoted as CEO, pointed to its ranking as the third-largest operator on the Inside Self Storage Top Operators list. SAM says it now has more than 900 team members, and Central Penn Business Journal named it one of the Best Places to Work in PA every year from 2020 to 2023.
Education
No first-party or editorial source read states her education.
